Experts in Corporate Communications PR

WE GET RESULTS THAT BUILD BUSINESSES

5W understands what moves your business. From start-ups to Fortune 100's, clients appreciate our agile, entrepreneurial approach to public relations. We help you navigate the complex landscape of business communications in the digital age by strengthening reputation, positioning executives as thought leaders, communicating with key constituents, building brand awareness, showcasing next-level innovations and managing shareholder expectations.

From being tasked with communicating complex messages to various audiences to building brands across multiple market sectors, we get results. Whether we're seeking a strategic placement in The Wall Street Journal, establishing a strong presence in key verticals or providing expert counsel on emerging issues in your industry, 5W knows how to craft the right message, capitalize on the best opportunities and exceed expectations.

THE RIGHT FIT FOR OUR CLIENTS

Some of our notable current clients include SAP NS2, the National Security arm of global software giant SAP; RxAdvance, a cloud-based health tech company changing the $350 billion dollar Pharmacy Benefit Management industry, and SpringOwl Asset Management, a New York-based activist hedge fund, which has led numerous winning activist investor proxy fights.

Other notable clients are eMoney, Even Financial, Sedgwick, Sinclair Broadcast Group, Diamond Producers Association, Columbia Care, Dilligent, Epicor, and Webull which round out our impressive roster of publicly traded and fast-growing private companies spanning national security, real estate, media, fintech, health tech and more.

CHANGE MANAGEMENT & EXECUTIVE TRANSITIONS

5W's team of PR experts is well-versed in all aspects of c-suite media relations including change management and executive transitions. While often difficult to navigate, these transitions pose a unique opportunity to engage media, boost external morale, and recharge a company's public-facing profile. We help to mitigate issues that may arise during this process by being proactive in our approach, and implementing our years of experience and combined industry expertise to make these transitions seamless.

5W consistently drives great service through speed, innovation and expertise. We get the service intimacy of a small company with the reach offered by global PR firms. They've really learned our business, built upon our brand, and delivered on national press coverage. We love working with 5W's enthusiastic and savvy media team and I highly recommend them.

Mark Testoni, President & CEO,
SAP National Security Services (SAP NS2)

5WPR has been a critical extension of our team. They know our business, and their strategic counsel has instilled a sense of trust and confidence. The team's knowledge of the industry, coupled with their solid media relationships, have delivered demonstrable success in building our presence as a thought leader in the ecommerce space.

Scott Opiela, CMO of
CommerceHub

SAP NS2

SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP...

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Career Builder

CareerBuilder, a global technology company providing end-to-end HR solutions...

John Sculley

Former Apple and Pepsi CEO John Sculley approached 5WPR after having...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Financial Services & Fintech

5W KNOWS THE FINANCIAL INDUSTRY

5W has a proven track record of ensuring that our financial client brands are as dynamic as the industry in which they operate. From activist investing and proxy fights to capital markets, consumer finance, insurance and banking, we have delivered results in financial PR with a combination of market intelligence, strategic messaging and timing.

Notable client experience includes N26, one of the fastest growing banks in Europe that is redefining retail banking by eliminating physical branches, paperwork, and hidden fees, Payoneer, the digital payment platform empowering businesses around the world to grow globally, AvidXchange, the largest B2B payment network in the US, serving more than 5500 customers and 400000 suppliers nationwide, financial planning software, eMoney, and Veem, growth capital for soaring businesses.

5W KNOWS YOUR AUDIENCE

5W PR counsels its clients on communicating to various audiences including investors, shareholders, regulators and the general public.

We develop key messaging for highly sensitive business matters for sophisticated audiences and break down complex issues for the everyday investor. The financial industry does not exist in a vacuum and in a global business environment, the interconnectedness of our clients business requires deep technical knowledge and media savvy.

The industry has experienced a massive change recently and our leadership in financial communications through a changing landscape has proven essential for our diverse array of financial services clients seeking to establish and build out their brands.

We are experts in:

  • Activist Investor Campaigns
  • Investor Relations
  • Proxy Solicitation
  • Regulatory Support
  • Shareholder Communications
  • Financial Tech PR
  • Consumer Finance

Experts in Fintech PR

5W KNOWS FINTECH

No industry is facing greater technological disruption than the world of finance. From the automation of traditional banking services and investment tools, to the ability to create and transfer currency with the push of a button, Financial Technology ("FinTech") is changing the way individuals and businesses can secure, exchange, manage and lend money globally. With the explosive growth of FinTech comes one of the fiercest races between startup companies and a finance industry looking to adapt to changing consumer and business needs. 5W has long been at the forefront of FinTech communications having spearheaded strategic and creative campaigns for many of the industry's trailblazing companies to help define entirely new categories.

THE BUSINESS OF FINTECH (B2B)

As an industry still working to build its reputation among regulatory bodies, lawmakers, investors and client partners, B2B FinTech companies turn to 5W to help create influence and lay the building blocks for the future. With leading B2B client experience including online lending marketplace Avant, one of the fastest growing banks in Europe that is redefining retail banking by eliminating physical branches, paperwork, and hidden fees, N26, the largest B2B payment network in the US, AvidXChange, financial planning software, eMoney, and cross-border payments company Payoneer, 5W develops corporate communications plans that generate powerful Tier 1 media exposure and ensure key executives, products, and company initiatives remain in the headlines for the right reasons.

THE BATTLE FOR CONSUMER LOYALTY (B2C)

Consumers can control just about every aspect of their finances from the phones in their pocket, without the need to ever step foot in a bank again. Much like customer loyalty defined the banking industry as we used to know it, 5W understands that building trust, credibility and retention goes hand-in-hand with online and mobile finance solutions today. Whether consumers are clicking for personal loans or mortgages, making mobile payments in a restaurant, comparing credit card products at home, or setting up low-fee savings accounts for a rainy day, 5W has helped FinTech leaders such as Avant (a $2B unicorn), buy now, pay later platform, Sezzle, and Lenda share their services with millions of people worldwide.

Put simply, 5W gets results. They are great at media placements and facilitating a steady flow of thought leadership pieces among the likes of Entrepreneur and Fortune. The team is always available, strategic, smart and responsive to feedback - just the way it should be.

Johnny Steel, VP Marketing,
Payoneer Co

5WPR has been a critical extension of our team. They know our business and their strategic counsel has instilled a sense of trust and confidence. The team's knowledge of the industry, coupled with their solid media relationships, have delivered demonstrable success in building our presence as a thought leader in the ecommerce space.

Scott Opiela, Cmo,
Commerce Hub

Payoneer

Payoneer, a financial services company that facilitates cross-border B2B...

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Sezzle

Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initial public offering...

TradeStation

5W was tasked with elevating premier online trading platform TradeStation's...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Litigation PR & Legal Tech PR

5W WORKS WITH THE BEST

5W Public Relations - a leading litigation PR Firm - has worked with some of the world's leading lawyers and on high-profile and complex litigation issues to manage complex litigation issues in the media. We have long said there are two courts - the court of law and the court of public opinion.

We understand top-tier media and how to influence courts by utilizing the media. We have supported high profile cases with litigation communications strategies that provide on-the-ground media and community relations.

5W SPEAKS LEGAL PR

We build relationships with key reporters at the media outlets your prospects read and watch each day, insert your partners and practices into breaking news, business and trend stories and position your firm's unique capabilities and experience with messages that will resonate with potential clients.

We make certain that every segment producer and journalist covering legal issues - from litigation support and tort law, to intellectual property and copyright issues, entertainment, criminal law, media, bankruptcy, real estate or international terrorism - know about our legal clients and their areas of expertise. Our nuanced approach to litigation communications and legal strategy demonstrates our understanding that companies in litigation often deal with two courts - the court of law, and the court of public opinion. We understand how to navigate a legal system that is increasingly media, social media driven and know the influencers who need to know your side of the story.

5W'S WORK IS RECOGNIZED

We were ranked as a Top 10 Professional Services PR firm, and are one of the few NY PR Agencies with a specialization in Legal PR. 5W Litigation PR team helps law firms, crisis management and reputation management when it comes to court cases.

I chose 5W Public Relations over several other firms because they were more aggressive and understood my communications needs, delivering tangible results from the day we hired them. They are the leading NY PR Agency to deliver PR results for their clients.

Edward Mermelstein,
Edward A. Mermelstein & Associates

5W Public Relations is a group of tigers. They bring tremendous energy and creativity to their work. They are a great Public Relations firm to have on your side.

Robert Weiss,
Litigation/Class Action Attorney

Rheem Bell

Edward Mermelstein is a real estate attorney, international consultant, and co-founder of the international boutique law firm Rheem Bell...

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Robert Amsterdam

Robert Amsterdam is a renowned international attorney with London and Washington, D.C.-based Amsterdam & Partners. Mr. Amsterdam...

Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Real Estate PR & Prop Tech PR

BUILDING STORIES THAT SELL

At 5W Public Relations (5W), we represent some of the leading developers, real estate brokers, real estate lawyers and real estate finance companies in the country, including Bespoke Real Estate, Ten-X, RealPage, Ashkenazy Acquisition Corporation, The Peebles Corporation, Urban Retail Properties, Kamson Corporation, Hirschfeld Properties, Edward A. Mermelstein & Associates and many others.

We are have our finger on the pulse of the real estate market and enjoy unparalleled access to its key players.

As a result, the 5W PR team helps companies achieve their goals, whether that means raising brand awareness, securing financing, accelerating sales, boosting your development pipeline through increased deal flow, achieving brand differentiation, or all of the above. We have represented New York-focused and national developers, mall operators, REIT's, and more for their real estate PR needs.

By strategically launching our clients into the crowded marketplace, or revitalizing and drawing new attention to industry stalwarts, we are able to position our clients as prominent experts and produce extremely effective results.

5WPR has been a trusted partner for many years. They are an agency that understands our needs intuitively and crafts a strategy to deliver results. Working with them is a seamless extension of working with my own team.

Elie Hirschfeld, President,
Hirshfeld Properties

Our partnership with 5W has helped significantly expand our presence in the public arena. We see 5W as an invaluable partner to our business; we appreciate their team's dedication to our brand and their focus on consistently driving results.

Ben Shaoul, President Of
Magnum Real Estate Group

Bespoke

Bespoke Companies are comprised of ultra-luxury high-end real estate and marketing firms led by Zachary and Cody...

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Triangle

Triangle Assets, a premier, New York City-based commercial real estate developer, came to 5W with two objectives...

Verzasca

Verzasca Group, a South Florida-based residential and commercial...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Internal Communications

INTERNAL COMMUNICATIONS PUBLIC RELATIONS, NY PR AGENCY

Just as companies and organizations need outward public communications, 5W Public Relations (5W) understands internal communication needs as well. We counsel companies on communicating to its employees, board members, vendors and clients on issues ranging from bankruptcy and financial news to crisis PR situations, buyouts, new business scenarios, and other critical issues.

We help with FAQs, management presentations to targeted constituencies, speech writing and overall communication strategies.

We have worked for a slew of companies ranging from Fortune 500 companies to non-profit organizations handling and managing internal communications. For sensitivity reasons, our public relations clients in this arena can not be named.

5W consistently drives great service through speed, innovation and expertise. We get the service intimacy of a small company with the reach offered by global PR firms. They've really learned our business, built upon our brand and delivered on national press coverage. We love working with 5W's enthusiastic and savvy media team and I highly recommend them.

Mark Testoni, President & CEO,
SAP National Security Services (SAP NS2)

We have worked with 5W on many campaigns over the last several years and each time they exceed expectations with their results. They've proven adept at understanding what drives our business and communicating our core messages to a wide range of audiences. I would recommend 5W for businesses big and small.

Calvin Peters, PR & Digital Communications Manager,
Walgreen Co

Sparkling Ice

5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters...

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Bob

Hibob is an online software that allows companies to bridge the gap between mangers, employees, and HR teams. The platform resembles...

Camp Bow Wow

Camp Bow Wow is a leading Doggy Day and Overnight Camp providing ...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Public Affairs & Government Relations

5W KNOWS HOW TO INFLUENCE PUBLIC OPINION

The 5W Public Relations (5W) Public Affairs and Government Relations team confidently solves tough problems. Our team has done it all, from managing high-profile local issues, to handling major public affairs projects in the U.S. and abroad, to hosting foreign dignitaries on U.S. visits.

5WPR helps you manage your reputation and monitor the regulatory and legislative environments in which you operate. We work with your organization to identify the top issues and legislative battles that impact your business. From there, we identify stakeholder groups that can have an impact on your organization and then we establish and cultivate positive relationships with your key audiences.

From elected officials and news media to industry experts and academic voices, 5W engages opinion leaders who will champion your cause and serve as an ambassador to your audience.

5W IS EXPERIENCED

Our work spans from major policy issues to media intended to thought leadership, surveying-both sides of the political aisle, and including leading foreign government allies of the U.S., political leaders such as the American Center for Law & Justice, The Government of Israel, Travel Alberta, President of Serbia, Albanian American Civic League, Lebanese political leaders, Congressional candidates, leading Christian religious figures, including some of America's most influential evangelical leaders, public and private corporations including Logic E-Cigarettes on public affairs matters and a variety of public interest organizations.

In New York City, we represent amongst others, the Sergeants Benevolent Association, one of the largest police unions in the United States as well as countless other concerns with political interests which are top of mind.

Work For Public Affairs & Government Relations:

  • Integrated Campaigns
  • Crisis PR
  • Media Relations
  • Strategic Messaging
  • Issue Advocacy
  • Grassroots / Grasstops Coalition Building
  • Traditional and Earned Media
  • Elected Official Engagement
  • Third Party Partnerships
  • Online Campaigns

5W is a partner you can trust and rely on. This is an agency that anticipates your needs and fights for your interests. They seamlessly combine strategic, long-term planning with the ability to move quickly to leverage and adapt to breaking news. The SBA values and appreciates our partnership with 5W.

Ed Mullins, President,
Sergeant's Benevolent Association

5W consistently drives great service through speed, innovation and expertise. We get the service intimacy of a small company with the reach offered by global PR firms. They've really learned our business, built upon our brand and delivered on national press coverage. We love working with 5W's enthusiastic and savvy media team and I highly recommend them.

Mark Testoni, President & CEO,
SAP National Security Services (SAP NS2)

Sergeant's Benevolent Association

The NYPD's Sergeants Benevolent Association (SBA) is the...

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Disaster Recovery Institute DRI

5W Public Relations represents Disaster Recovery Institute International (DRI), the largest disaster preparedness and recovery certification...

Robert Amsterdam

Robert Amsterdam is a renowned international attorney with London and Washington, D.C.-based Amsterdam & Partners. Mr. Amsterdam...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

SPACS & IPOs

5W's SPAC PR team guides clients through the highly regulated structure of communications during the initial process of launching a Special Purpose Acquisition Company. This takes place across a significantly shorter timeframe than traditional Initial Public Offering but comes with unheeded opportunities for media relations and promotion.

Public Relations campaigns for SPACs and IPOs require an in-depth knowledge of SEC regulatory processes and experience handling highly-sensitive information. 5W's team of seasoned experts knows the ins and outs of media relations for IPOs and can best guide clients to get maximum exposure, while staying well within the policy lines.

If done correctly, the company will enter into the market with significant buzz and a strong market share. Services offered to SPAC public relations clients include media relations, investor communications, thought leadership, news jacking, data pitching, media training, content creation, digital media campaigns, speaking opportunities and liaising with exchanges.

THRIVING SPAC PR CAMPAIGN

A traditional IPO has a 30-day quiet period, with absolutely no press activity, the ramp up period to a SPAC merger couldn't be more different. Not only does a SPAC not require a quiet period, their success is largely based on the media hype built around the SPAC. Every step offers a unique opportunity to position the SPAC with target audiences and increase awareness to each step of the process such as: the company announcement, deal marketing, closing and on-going new public company profiles.

DEEP UNDERSTANDING OF FINANCIAL SERVICES SECTOR

5W has an established history of facilitating financial communications from: buy-side and sell-side M&A transactions, IPOs, funding round announcements, and recapitalizations, as well as direct experience working with internal and external IR teams.

Past IPO and SPAC launches supported by 5WPR include prominent SaaS and CEM platforms, gaming technologies, lodging and entertainment, internet commerce sectors, and financial technology companies. It takes highly coordinated efforts to navigate the IPO ecosystem, and the team at 5W SPAC PR and IPO PR team has established a four-part strategy to successfully launch IPOs and SPACs into their target company.

FUNDING ROUND PUBLIC RELATIONS TO CAPITALIZE ON EACH ROUND

5WPR has a seasoned track record of gaining tremendous press for clients funding round announcements ranging from seed to series C. In 2020 alone, 5W's corporate and technology division did over $1B in standalone funding rounds, making the team highly sought-after by startups around the world. 5W's media contacts count on the team to bring them the best and latest in startup and funding round news, making the firm a go-to choice for businesses looking to capitalize on these important milestones.

EARNINGS/INVESTOR MEDIA SUPPORT FOR PUBLIC CLIENTS

5W's corporate and technology team has managed investor, capital markets, and financial press for some of the world's biggest brands including enterprise management software, Jamf, customer feedback management software company, Medallia, online provider of aftermarket car parts, CarParts.com and cloud contact center, Five9.

The 5W team develops separate quarterly strategies that aim to build credibility with retail and institutional investors via the media while navigating SEC-mandated quiet periods. This includes unique messaging and executive preparation around earnings, in addition to media outreach. In the event of a down quarter, 5W can help mitigate negative press, with a shift in messaging to drive a narrative that supports a positive brand perception, reaching the media and investors alike.

Put simply, 5W gets results. They are great at media placements, and facilitating a steady flow of thought leadership pieces among the likes of Entrepreneur and Fortune. The team is always available, strategic, smart and responsive to feedback - just the way it should be.

Jonny Steel, VP Marketing
Payoneer Co

5WPR has been a critical extension of our team. They know our business and their strategic counsel has instilled a sense of trust and confidence. The team's knowledge of the industry, coupled with their solid media relationships, have delivered demonstrable success in building our presence as a thought leader in the ecommerce space.

Scott Opiela, CMO,
Commerce Hub

Sezzle

Sezzle, the fastest growing, buy now, pay later platform, tasked 5W with publicizing their initial public offering...

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Spring Owl

5W Public Relations has represented Jason Ader, CEO of SpringOwl Asset Management, for more than 10 years...

Triangle

Triangle Assets, a premier, New York City-based commercial real estate developer, came to 5W with two objectives...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS