Parent, Child, & Baby

As parents around the globe continue to spend in the trillions, 60% say they are more likely to purchase a product if they read about it in the press, making Public Relations an integral part of the marketing mix for any brand seeking exposure in this market. From established children's products, gear, toys and maternity brands, to startups, parenting apps and 'Mompreneurs', 5W Public Relations helps our clients in this space link to culturally relevant trends and present them in ways that resonate with consumers and the media alike. Having won industry accolades for our expertise in mom & baby PR, and run by a 17-year veteran and mother of three, our team possesses strategies to invent and execute various tactics that help brands connect with child caregivers from all demographics. We integrate brands seamlessly into top-tier publications while also connecting them to trending influencers, celebrities, relevant parenting blogs and more.

We use guerilla tactics to introduce brands to the market, organically connecting our clients' products to a community to which parents belong and trust, thus generating the credibility within this space that is critical to brands' success. From Delta Children to Lansinoh, Stokke, The Lumistella Company, home to Elf on the Shelf, Kids2, Yoto, Bark and Diono USA, established and challenger brands alike turn to 5W to create buzz and drive sales in this increasingly crowded marketplace.