Experts in Food and Beverage PR


Food and beverage choices are personal and consumers have made this clear in demanding more diverse and more functional products from their favorite brands. With the category evolving so quickly, it's hard to open a magazine, read a blog or listen to a podcast without learning about an emerging food or beverage trend. Often, the 5W food & beverage practice is the source of those stories.


With new brands, lines, products and restaurants introduced each day, we understand competition for space (in shopping carts, on shelves and in the media) is fierce. From facilitating the launch of new products to developing long-term creative strategies that ensure maximum media coverage, sell product, increase distribution and win market share, our experience and results in the food and beverage arena are unparalleled. We understand how to tell compelling PR narratives in the healthy beverages, alcohol & spirits, and functional beverage space.


We've executed campaigns for Whole Foods Market, SodaStream, Sparkling Ice, Anheuser-Busch, Evian Natural Spring Water, Hint Water, Bauli, Grolsch Premium Lager, Santa Margherita, My/Mo, Loacker, 1800 Tequila, Acker Wines, Big Cork Vineyard, and many others, to craft and reshape narratives that support business objectives.

Our restaurant experience spans franchise and independent favorites including &pizza, Tropical Smoothie Café, Dos Caminos, Tavern on the Green, Strip House, Paris Baguette, Reserve Cut, Patina Restaurant Group, and Landry's.

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President,
Talking Rain Beverage Co. Makers of Sparkling ICE

5W has helped us gain huge visibility and growth for the brand by successfully establishing the VOGA Italia collection of wines as a lifestyle brand. They have the connections in place to integrate VOGA into high-profile and on-brand events that reached the fashion set, our target audience. Plus, they transform those opportunities into meaningful placements within top-tier media, driving consumer awareness and ultimately sales.

Lisa Schuster, National Marketing Director,
Enovation Brands, Inc., makers of VOGA Wines

Tropical Smoothie Café

Tropical Smoothie Cafe is on a mission to inspire a healthier lifestyle by serving food and smoothies with a bit...

Case Study
Case Study
Case Study
Case Study


5W was tasked by My/Mo Mochi Ice Cream to ideate and create...

Sparkling Ice

5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters...

Case Study
Case Study
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