Experts in Technology PR

5W IS BUILT FOR TECH

We are passionate about technology - wherever it is used and however it is applied. From New York City and Silicon Alley to San Francisco and Silicon Valley, and everywhere else, 5WPR has our finger on the pulse and we are able to bring our clients unparalleled industry insights. 5W Public Relations' entrepreneurial, agile, high-octane culture is an ideal fit for technology companies seeking visibility and relevance in today's fast growing digital world.

As one of the leading tech PR Agencies in North America, our team of experts lead high growth tech companies communications campaigns. We handle major milestones, from launching products, developing strategic campaigns around Mergers & Acquisitions, fundraising and IPO's, through to building layered programs that bring our clients into mainstream conversations. We get it.

WE KEEP YOU AHEAD OF THE COMPETITION

Our zeal for the tech world is reflected in the diversity of our technology public relations client roster, which ranges from bootstrapped start-ups to young companies on steep growth trajectories, through to iconic brands.

The 5W team brings both B2C and B2B technology companies the strategic and tactical skills necessary to stay in front of the multi-faceted technology communications landscape.

Notable current clients include four unicorn companies: N26, one of the fastest growing banks in Europe that is redefining retail banking by eliminating physical branches, paperwork, and hidden fees, Payoneer, the digital payment platform empowering businesses around the world to grow globally, AvidXchange, the largest B2B payment network in the US, serving more than 5,500 customers and 400,000 suppliers nationwide, and ironSource, the leading mobile monetization and marketing company that works with the world's largest mobile game companies.

Our other fast-growing clients include: SEMrush, a leading online visibility and content marketing platform, Tapad, one of the original adtech innovators and pioneers, category king Storyblocks, search intelligence platform, Captify, and the world's largest global programmatic media and technology platform, Xaxis, HR software, hiBob, email marketing platform, Klaviyo, and digital delivery service, goPuff.

Our consumer tech clients include SodaStream, makers of the home carbonation product owned by Pepsi Co., VIZIO, a leading HDTV brand in America and maker of sound bars, televisions and speakers, Samsung's IOT software solution, SmartThings, that allows you to control, monitor and secure your home from anywhere in the world, AirHelp, an app and category leader in international air passengers rights, neuroanalytics game changer Spark Neuro, and industry stalwart CareerBuilder amoung many more emerging and established brands.

WE ARE INDUSTRY EXPERTS

5W has the reach of a large agency, with the expertise of a specialist boutique tech firm. With leaders who have lived and breathed life in a tech company, from Series A through to IPO, our strategies ensure that the media results garnered move the needle for our clients. We also employ media powerhouses - storytellers - who live and breathe different verticals.

Our HR Tech, Ad Tech, MarTech, Cyber Security, SaaS and Emerging Technology practice areas are staffed with media gurus who know the reporters, companies and trends that are making news. Our tech clients see our teams as an extension of their own, and our staff enjoy being partners to some of the world's most pioneering brands.

From strategy to implementation, forward thinking marketing skills, to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.

David Steinberg, CEO,
Zeta Global

5WPR have been an exceptional business partner, everything from the continuity of our very creative and passionate account team, to their solid media relationships – all have dramatically helped us to build brand awareness and to be seen as a thought leader in our industry.

Michael Rose, Senior Director - Brand & Corporate Communications,
Five9

The Trade Desk

The Trade Desk, powers the most sophisticated buyers in advertising technology. It has become...

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Xaxis

Following an industry-shifting report released in 2016 by the ANA and K2 about the lack of transparency...

VIZIO

VIZIO is a leading HDTV company and the #1 sound...

Case Study
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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Apps & Marketplace

THE EVOLUTION OF APPS AND MARKETPLACES

In the hyper-competitive landscape, timing and execution are everything when you are vying for the attention of consumers, investors, talent, partners and the media. From mobile apps to online global marketplaces and on-demand services, brands need an agency that moves with the speed of technology.

Our team of PR experts has guided early-stage startups, helped others launch new marketplace products and upgrades, and provided counsel through major company announcements, funding rounds and pivots. At 5W Public Relations, our technology practice understands the relentless pace that is required to succeed. Over the past decade we have partnered with dozens of emerging and established leaders in the B2B and B2C space, uncovering compelling insights and experiences to ensure alignment and consistency of message. We have an entire team focused on app and marketplace campaigns that raise brand awareness through media exposure in technology, business and consumer outlets.

WE MAKE BRANDS MATTER

5W's intimate understanding of app and marketplace business models coupled with a strategic approach to media relations ensures we deliver top-tier media placements for every client - big or small, new or established - every time. Our clients seek us out based on our ability to generate publicity for them in a targeted, strategic way that helps them fulfill their vision. Our uncompromising approach to results-based PR campaigns has directly positioned our brands as leaders in their respective categories.

5W's app and marketplace client experience includes AirHelp, an app and category leader in international air passenger rights, Homeis, expat and immigrants help for new homes, job opportunities, friends and events, on-demand delivery service, goPuff, telehealth service provider, Heal, category king, Storyblocks, corporate wellness program, HealthKick, networking app, Wisdo, and ridesharing app, Myle.

The 5W team is dedicated, enthusiastic, and passionate about our success. They do a great job securing media placements from top tier publications, including Forbes, Fortune, Bloomberg and TechCrunch. They have become an integral part of our PR efforts.

David Baszucki, CEO & Founder,
Roblox Corporation

It's awesome working with 5W. As our agency of record since 2014, they've spearheaded multiple campaigns and launches, and each time they completely surpass our expectations for coverage and assist in getting us some deep connections in the industry. The team's amazing and we enjoy working with all of them. 5W is a breath of fresh air.

John Holland, Founder,
Storyblocks

Homeis

Homeis is a community-focused app aimed to provide immigrants and foreign-born individuals a digital...

Case Study
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Case Study

AirHelp

AirHelp a Berlin-based air passenger rights company, engaged 5W Public Relations to build its..

Storyblocks

Storyblocks, a stock media company that was recently recognized by Inc. Magazine as the fourth fastest growing media company in the...

Case Study
Case Study
Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Experts in Ad Tech & Big Data PR

CREATING DIFFERENCE IN AN INCREASINGLY CROWDED MARKET

Online advertising revenue in the U.S. grew to $52.8 billion in 2019 and shows no signs of slowing down anytime soon, according to a recent study by Strategy Analytics. With the ecosystem growing daily, ad-tech is a major industry within the greater world of technology and an area that that 5W's technology team lives and breathes. As this market becomes more and more saturated, it becomes increasingly important for companies in this space to educate the media and deliver their point of difference in a manner that is creative, compelling and cohesive.

LEVERAGING YOUR DATA TO DRIVE YOUR MESSAGING

Likewise, the desire by brands to understand the 'who, how, when and why' of customer attributes has led to explosive demand for big data companies. And at 5W, strategic PR campaigns for big data companies has been in our DNA for nearly a decade.

Having worked with companies ranging from mobile monetization platforms, CRM and SaaS platforms, to marketing and advertising agencies, 5W understands what it takes to make your company's message stand out from the competition. We combine a deep understanding of the industry with an agility that allows us to get our clients out ahead of the next big thing, with tactics such as data management, content strategies, or performance marketing.

CONNECTING YOU WITH AUDIENCES THAT MATTER

From digital ad distribution platforms to international marketing networks, our team works with clients to create strategic overall media relations strategies and positioning. Our tactics focus on crafting unique messaging and stories to help our clients connect with key decision makers, including CMOs, investors, and potential brand partners, as well as breakout in an already extremely cluttered marketplace.

5W's vast experience and roster of clients in this space includes leading mobile monetization and marketing company, ironSource, the world's largest global programmatic media and technology platform, Xaxis, cloud contact center, Zeta Global, SEO platform, SEMrush, digital experience platform, Contentsquare, search intelligence platform, Captify, DXagency, EDO, and Influential, to name a few. Regardless of their size, 5W's technology practice continuously places clients into the top-tier news stories that matter most for their continued growth and success.

5W also represents some of the most prestigious global design and innovation firms including industry leaders frog, an agency focused on enhancing brand, product, and service to deliver distinctly better experiences for customers, consumers, citizens and employees and Lippincott, a New York City-based creative consultancy that specializes in brand and innovation.

From strategy to implementation, forward thinking marketing skills to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.

David Steinberg, CEO,
Zeta Global

5WPR have been an exceptional business partner, everything from the continuity of our very creative and passionate account team to their solid media relationships – all have dramatically helped us to build brand awareness and to be seen as a thought leader in our industry.

Michael Rose, Senior Director - Brand & Corporate Communications,
Five9

The Trade Desk

The Trade Desk, powers the most sophisticated buyers in advertising technology. It has become...

Case Study
Case Study
Case Study
Case Study

Xaxis

Following an industry-shifting report released in 2016 by the ANA and K2 about the lack of transparency...

Zeta

Zeta Global, a leading big data and Consumer lifecycle...

Case Study
Case Study
Agency of the year
PR News
PRN Platinum
2020-ODWYERS

5W Understands the complexities of SAAS PR

Our SaaS PR team possesses highly-honed skills for navigating the complexities of the Software as a Service market. 5W's SaaS PR team possesses a deep understanding of the conversations and trends, allowing them to insert their clients SaaS brand into the news cycle at a rapid pace, and has led to inclusion in the biggest discussions in global news today including print, digital and broadcast media. Thanks to this ability to mobilize quickly, O'Dwyers, a leading public relations industry publication, has ranked 5W Public Relations' technology PR practice area among the top fifteen in the US since 2017.

Over the years, our team has developed deep, personal, connections with sought after tech media who come to us for their trusted stories, thought leaders, spokespeople and expert commentary. We work with the leading SaaS brands to ensure they have prepared messaging, insight, and are confident taking these opportunities head on, to help grow their business and reach a larger audience.

5W's SaaS PR services offered include:

  • Messaging and positioning
  • Media relations
  • Initial public offering media strategy
  • Mergers & acquisitions
  • New market expansion campaigns
  • Content creation
  • Sponsorships/partnerships
  • Digital media campaigns
  • Event planning
  • Thought leadership
  • And speaking opportunities.

Our SaaS Public Relations program begins by evaluating each individual clients' needs, put together a customized plan of action, and executes strategically to ensure your brand gets maximum recognition. From start-ups, to industry powerhouses, the team has been raising the profiles of SaaS and cloud solutions businesses in the US, and globally now and since the beginning of the tech boom.

WE REPRESENT BRANDS THAT ARE SHAPING THE FUTURE OF BUSINESS

Clients of 5WPR's SaaS specialty team include Zeta Global, the leading big data and customer lifecycle marketing company founded by former Apple CEO John Sculley and serial entrepreneur David A. Steinberg; RealPage, the nation's largest software and analytics provider for multi-family and commercial property; CommerceHub, a global leader of cloud-based ecommerce fulfillment; social media influencer platform and measuring tool, Influential; cloud contact center software, Five9; secure governance solutions platform for board members, Dilligent; and enterprise resource planning provider, Epicor.

5W has done a superb job of getting us placements in a wide range of high-profile media. We know that our partnership with the firm has helped our business and our brand gain enormous value. Our 5W team is dedicated to our success and that's the bottom line.

David Sendroff, CEO,
Forensiq

5W consistently drives great service through speed, innovation and expertise. We get the service intimacy of a small company with the reach offered by global PR firms. They've really learned our business, built upon our brand and delivered on national press coverage. We love working with 5W's enthusiastic and savvy media team and I highly recommend them.

Mark Testoni, President & CEO,
SAP National Security Services (SAP NS2)

The Trade Desk

The Trade Desk, powers the most sophisticated buyers in advertising technology. It has become...

Case Study
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Choco

Founded in 2018, Choco is a free digital tool and app for restaurants and their suppliers to engage in a more efficient...

Cortera

Founded in 1993, Cortera is a business data platform that tracks trillions in annual B2B spending across 100 industries...

Case Study
Case Study
Agency of the year
PR News
PRN Platinum
2020-ODWYERS

5W Shines a spotlight on consumer technology brands

The world of consumer technology is exciting, fast-paced, and has catapulted companies and brand leaders to celebrity status. With that said, it's also one of the most crowded and competitive industries to break into, let alone make a name for yourself. Startups are competing with powerhouse names for the attention of their customers, retailers, and media, and even if you're lucky enough to be a household name, there is always someone fighting you for their piece of the market share.

Having an expert consumer technology PR team on your side can make a world of difference. From evaluating consumer trends, to developing messaging for current events; 5W's Consumer Tech PR has Public Relations services to insert your brand name, story, and narrative into the consumer conversation of today.

Consumer Tech PR services offered to consumer technology clients include: media relations, media training, thought leadership, executive profiling, product seeding, conference and event PR, executive speaking engagements, digital marketing, content development, one-on-one product demos, event support, influencer relations programs and more.

Ranked among the top 15 technology PR practices in the US since 2017 by leading public relations industry publication, O'Dwyer's, 5W's tech division is composed of seasoned Public Relations practitioners and PR experts.

WE ARE EXPERTS IN CONSUMER TECH PR

With over thirty years of experience in the field, the Consumer Tech PR team is in-the-know, up-to-date on trends, industry norms, benchmarks, and history, guaranteeing you to have the leading tech PR professionals representing your brand.

Over the years, 5W has developed trusted connections in the media, which has a range of advantages for clients that gives a leg up on competition. These relationships have led to placements in top media across broadcast, print and digital, and billions of impressions. Over the years the PR team has strategized promotional concepts for virtually unknown brands and launched them into mainstream fame, while simultaneously representing many familiar products.

THE WORLD'S LEADING CONSUMER TECHNOLOGY BRANDS TRUST 5W

Clients of 5WPR's consumer technology practice include a wide range of the consumer tech industry, such as: IOT management system, SmartThings; leading American TV and audio brand, VIZIO; makers of home carbonated water products, SodaStream; the airline passenger rights and compensation app, Airhelp; revolutionary email system, Blix; immigrant community platform, Homeis; and stock media disruptor, Storyblocks.

The 5W team is dedicated, enthusiastic, and passionate about our success. They do a great job securing media placements from top tier publications, including Forbes, Fortune, Bloomberg and TechCrunch. They have become an integral part of our PR efforts.

David Baszucki, CEO & Founder,
Roblox Corporation

As America's fastest growing company, this agency is a partner that shares our unique approach to business: Operate with intelligence, move at hyper speed, and execute with precision. 5WPR has proven to be a great fit.

David Glickman, Founder & CEO,
Ultra Mobile and Primo Connect

VIZIO

VIZIO is a leading HDTV company and the #1 sound...

Case Study
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Electra Meccanica

Founded in 2015, Electra Meccanica is a designer and manufacturer of electric vehicles. With a passion to develop affordable...

Tushy

TUSHY is a toilet crusader, fighting for clean bums and reduce global wastefulness that comes from producing and...

Case Study
Case Study
Agency of the year
PR News
PRN Platinum
2020-ODWYERS