Sub-Practice Area

Cause-Driven/Not for Profit

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5W Helps You Make The Most of Your Resources

Many not-for-profit organizations today are under more pressure than ever before: declining government funding, an increase in need for services and an intensely challenging fundraising environment have made communicating and connecting with the media, donors and influencers a top-line priority.

Our Team Gets You The Right Kind Of Exposure

Many not-for-profit organizations today are under more pressure than ever before: declining government funding, an increase in need for services and an intensely challenging fundraising environment have made communicating and connecting with the media, donors and influencers a top-line priority.

We Bring Years Of Experience And Years Of Caring

We've helped not for profit organizations including Big Brothers Big Sisters of America, AdColor, The Norman Rockwell Foundation, The Martin Luther King Jr. Foundation, Stand Up for Heroes, Only Make Believe, Sergeants Benevolent Association, and Voices Against Brain Cancer. 5W Public Relations staff has years of experience in not-for-profit PR and we know what it takes to create headlines that drive consumer action that in turn helps to further our clients inspiring work. We care, and it shows in our work.

Norman Rockwell Museum was delighted to partner with the 5WPR team to propel our new pro-voting project. Stepping into the public square, we commissioned original artwork for The Unity Project that encouraged citizens to uphold their civic duty to vote; we were seeking to spread the message as far and wide as possible. The 5W team immediately embodied our voice and message to deliver great results. With their help we achieved our goal of reaching new audiences and inspiring citizen action.

Laurie Norton Moffatt, Director/CEO of Norman Rockwell Museum

We are thrilled to have 5W as a partner, working to raise awareness of Voices Against Brain Cancer and the millions of people affected by this disease. 5W's heart and soul is perpetually committed to making sure that the media gives due attention to brain cancer, while remaining tactful and sensitive to the personal nature of the stories they are seeding. We have placed a great deal of trust in 5W's abilities and are continuously impressed by the team's work.

Mario Lichtenstein, Mario Lichtenstein, Mario Lichtenstein