Apps & Marketplace
The Evolution of Apps and Marketplaces
In the hyper-competitive landscape, timing and execution are everything when you are vying for the attention of consumers, investors, talent, partners and the media. From mobile apps to online global marketplaces and on-demand services, brands need an agency that moves with the speed of technology.
Our team of PR experts has guided early-stage startups, helped others launch new marketplace products and upgrades, and provided counsel through major company announcements, funding rounds and pivots. At 5W Public Relations, our technology practice understands the relentless pace that is required to succeed. Over the past decade we have partnered with dozens of emerging and established leaders in the B2B and B2C space, uncovering compelling insights and experiences to ensure alignment and consistency of message. We have an entire team focused on app and marketplace campaigns that raise brand awareness through media exposure in technology, business and consumer outlets.
We Make Brands Matter
5W's intimate understanding of app and marketplace business models coupled with a strategic approach to media relations ensures we deliver top-tier media placements for every client - big or small, new or established - every time. Our clients seek us out based on our ability to generate publicity for them in a targeted, strategic way that helps them fulfill their vision. Our uncompromising approach to results-based PR campaigns has directly positioned our brands as leaders in their respective categories.
5W's app and marketplace client experience includes AirHelp, an app and category leader in international air passenger rights, Homeis, expat and immigrants help for new homes, job opportunities, friends and events, on-demand delivery service, goPuff, telehealth service provider, Heal, category king, Storyblocks, corporate wellness program, HealthKick, networking app, Wisdo, and ridesharing app, Myle.