We Understand Digital PR

Digital public relations is one of the best ways to increase your online presence to your target audience. Our Digital PR teams are avid explorers and users of both popular and emerging social media platforms. 5W understands how to create and execute digital marketing campaigns that build brand awareness, increase sales, and improve search rankings and more.

Our clients laud our ability to turn online traffic into market share, and the industry has recognized our achievements in the space, honoring 5W with a PR News Digital PR Award for achievements in Social and Digital Media. We are storytellers - and use all forms of media to communicate our clients' messages.

In the digital PR industry, we have strong relationships with journalists, as well as bloggers and influencers. We pride ourselves in both shaping and in developing our clients' online reputation. By aligning our experts with your business and brand goals, our teams create digital experiences that will elevate your digital presence.

WE MAKE BUSINESSES MORE "LIKABLE"

5WPR's digital PR work is comprised of our social media team, SEO/content specialist team, and creative services group. Whether working on highly focused campaigns or integrating across platforms to build over-arching digital programs, our team combines the technical and creative expertise with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns.

Comprised of specialists within specific areas of digital PR, our team is led by PR and digital marketing veterans, ensuring that our digital programs share the same results-driven and hands-on client approach that defines 5W's award-winning campaigns. We believe that it is the combination of tactical expertise and creativity combined with seamless integration into your PR strategy that makes 5W the right partner for your digital marketing campaign.

DIGITAL PR FOR MEDIA IMPRESSIONS AND VISIBILITY

We help clients develop execute and manage multi-faceted digital PR campaigns that enhance the visibility for brands and help build connections with audiences. From the creation of engaging organic content across social media platforms to analyzing your target audience and enacting data-driven social media advertising strategies, 5W has an unparalleled understanding of social media. We use social media to help our clients further build their businesses.

Digital PR is also useful in improving the mentions a business gets, thus extending their social media reach. It is also a key element in improving overall Search Engine Optimization (SEO) rankings and scores for businesses.

Whether our professionals on board are working on highly focused campaigns or are integrating across platforms to build over-arching digital programs, we combine the technical with the creative expertise and pair it with the consumer-savvy and business acumen that clients expect from 5WPR's digital PR campaigns.

WHY IS DIGITAL PR IMPORTANT?

Digital PR has become a fundamental part of every marketing strategy and marketing campaign. The benefits and advantages that a business can draw when digital public relations are done correctly are immense. Thanks to digital PR, every brand has a much easier time building and developing their brand identity.

This is done via press releases as well as news stories that are published regularly, and helps the target audiences understand what each brand has to offer to them. Additionally, digital public relations is a wonderful way for businesses to enhance their reputation.

Digital PR is an excellent tool for brands to increase their SEO visibility on all search engines.

DIGITAL PR STRATEGY

5W PR understands how to create and execute digital marketing campaigns that can build brand awareness, increase sales, as well as improve search rankings and much more. Through creative and effective storytelling, 5WPR can efficiently communicate any brand's message on any digital platform.

At 5WPR, we help our clients in developing and executing, as well as managing multi-faceted digital media campaigns that continuously enhance a brand's visibility and help build connections with target audiences.

As a result, 5WPR has an extensive client list that has included global and emerging brands: SodaStream, SAP NS2, Nest Bedding, SMEG, Retro Fitness, Acker Wines, AllClad, Krups, VIZIO, Perry Mackin, DECLÉOR Paris, Ethique, and many more.

The 5W Digital team was the recipient of two MarCom Awards in 2019 for SodaStream's 90210 Campaign with Tori Spelling and Pride Campaign winning them Excellence in Social Engagement and Excellence in Social Video awards.

DIGITAL PR FOR LINK BUILDING

The main purpose of link building when it comes to digital PR is to improve the traffic that a brand gets and raise their visibility on search. Creating engaging content isn't going to be very useful for a brand if said content doesn't rank well with search engines - thus failing to even reach the target audience.

Fortunately, the digital PR experts at 5W PR combine the technical as well as the creative expertise with the consumer-savvy and business acumen that clients have come to trust from 5W campaigns, thus achieving success. Being top public relations agency means staying up-to-date with the latest tactics in digital PR - including marketing tactics and the best SEO strategies that can influence search engines in a way that benefits brands.

That's why at 5W PR, our goal is to help brands enhance their online presence with top-of-the-line digital PR strategies. Additionally, as the digital system is always evolving, keeping up with the current trends is the main priority of 5WPR. Finally, as a Google Partner Agency, we hold a tremendous amount of expertise in all Search Engine and Social Media Marketing Platforms - a tool we're able to leverage for our global clientele through our strategic digital campaigns.

DIGITAL PR SERVICES AT 5WPR

  • Social Media Strategy & Analysis
  • Social Listening & Metrics
  • Content Creation
  • Community Management
  • Social Advertising (Paid)
  • Social Brand Campaigns & Influencer Programs
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Blog Development and content creation
  • Online Reputation Management (ORM) and Online Crisis PR
  • Website Audit
  • Website Design and Build
  • Website Analytics and Reporting

From strategy to implementation, forward thinking marketing skills, to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.

David Steinberg, CEO,
Zeta Global

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President,
Talking Rain Beverage Co. (Makers of Sparkling ICE)

SodaStream

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through...

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Perry Mackin

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks...

Ethique

Ethique is the world's first zero plastic, zero waste personal care brand. In 2018, the New Zealand-based company partnered...

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Case Study
Agency of the year
PR News
PRN Platinum
2020-ODWYERS