Experts in Consumer Products and Brands

5W UNDERSTANDS CONSUMER PR

5W Public Relations helps consumer products and brands build strong, authentic relationships with customers. Programs that apply the same message across all channels and audiences feel generic and fail to create lasting emotional connections with consumers. Our award-winning consumer division works with clients to tailor messages and strategies that speak to their key customers in different and meaningful ways.

WE HELP YOU BUILD EMOTIONAL CONNECTIONS

Our process begins by building a strong voice that serves as a foundation for the brand and its messaging, allowing us to then develop programs that help consumers relate to products on a personal level. All of our tactics focus around creating a lasting emotional connection with consumers - which starts by connecting brands with their audience's needs, desires and aspirations.

POWERFUL OUTCOMES FOR GREAT BRANDS

We integrate all viable elements including social media, cause marketing, sampling, product integrations, events, contests and promotions, celebrity seeding and more to drive powerful outcomes for brands like L'Oreal Professional, KRUPS, It's a 10 Haircare, Anheuser-Busch, All-Clad, Sparkling ICE, Loacker, LifeStyles, T-Fal, and many other established and emerging brands.

CREATIVE PLANS THAT GET MEASURABLE RESULTS

Whether executing creative plans that surprise and delight, making news that generates maximum media coverage, or engaging consumers where they least expect it, our results are unparalleled.

We have worked with 5W on many campaigns over the last several years and each time they exceed expectations with their results. They've proven adept at understanding what drives our business and communicating our core messages to a wide range of audiences. I would recommend 5W for businesses big and small.

Calvin Peters, PR & Digital Communications Manager,
Walgreen Co

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President,
Talking Rain Beverage Co. Makers of Sparkling ICE

Sparkling Ice

5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters...

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Payless

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...

It's a 10!

It's a 10 Haircare is the go-to haircare brand for salon professionals and clients across the world...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Mom & Baby

As moms around the globe continue to spend in the trillions, 60% of them say they are more likely to purchase a product if they read about it in the press, making Public Relations an integral part of the marketing mix for any brand seeking exposure in this market. From established children and maternity brands to "Mompreneurs", 5W Public Relations helps our clients in this space link to culturally relevant trends and present them in ways that resonate with consumers and the media alike. Having won industry accolades for our expertise in the area of marketing-to-women, our strategy is to invent and execute various tactics that help brands connect with moms from all demographics, integrating brands into top-tier publications as well as connecting them to popular mommy groups or blogs, social networks, schools and family clubs.

We use guerilla tactics to introduce products to the mom market, organically connecting our clients' products to a community to which moms belong and trust, thus generating the credibility within this space that is critical to brands' success. From Diono USA to Plum Organics, HINT Water, Bornfree, and Perry Mackin, established and challenger brands alike turn to 5W to drive sales in this increasingly crowded marketplace.

5W has been an integral part of our Delta Children team from the very beginning of our partnership. From influencer relations and celebrity seeding, to garnering consistent top-tier media placements in the family and parenting space and beyond, we can always count on them to get the job done. Our 5W team is highly specialized in working within our industry and constantly offers creative and strategic leadership and planning that achieves real results. We feel fortunate to have 5W as part of the Delta Children family.

Lorraine Gold, Vice President Marketing,
Delta Children

5W PR has been a trusted partner of Lansinoh and continuously offers top-notch expertise within the parenting space. From general top-tier media placements to influencer relations and celebrity seeding, 5W truly understands the landscape and is always on top of new mom and baby trends to leverage. Additionally, they have relationships with key players in the industry which helps us remain a leader in the competitive family and parenting category. We could not ask for better a partner in a PR firm.

Hira Rahim, Senior Manager Social Media & Public Relations,
Lansinoh

Perry Mackin

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks...

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Delta Children

Over 50 years ago, Delta Children was founded by Louis Shamie Sr. to revolutionize the idea of making safe...

Diono

Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Youth PR Marketing

From selfies to smartphones, today's youth are an increasingly brand and a marketing savvy demographic who value the ability to create their own content, and often buy into brands that allow them to tell their own story. In this market, successful companies know how to connect to youth, on an emotional level, and become a seamless part of conversations.

5W works with youth-oriented brands to do just that - understanding this demographic, cutting through marketing noise with media relations and digital media programs that connect with both children and their parents in ways that feel real and on-brand for our clients. Having worked with clients including Plum Organics, The Wiggles, Freckleface Strawberry and Roblox, we understand this market and what it takes to ideate and execute out-of-the-box campaigns that will drive sales for your brand.

Our partnership with 5WPR over the past seven years and combined focus on Sparkling ICE has helped Talking Rain become one of the fastest growing beverage companies in the U.S. The talented, passionate, hard-working 5W PR team has exceeded our expectations.

Nina Morrison, Vice President,
Talking Rain Beverage Co. Makers Of Sparkling ICE

The team at 5WPR has become an extension of our team here at Topps. We appreciate their creative approach and ability to exceed our expectations in taking our company to new heights in the media and with our consumers.

Emily Kless, Communications Manager,
The Topps Company

Sparkling Ice

5W has positioned Sparkling ICE as the go-to alternative to the soft drinks and flavored waters...

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Ashley Stewart

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce...

Luna Park

Luna Park in Coney Island is run by Central Amusement International (CAI), who worked in tandem with the...

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Agency of the year
PR News
PRN Platinum
2020-ODWYERS

Multicultural Marketing Public Relations Firm

As today's fragmented media marketplace makes it increasingly difficult to connect with consumers, the ability to develop credible and relevant brand awareness with the multicultural market has never been more critical. Since the beginning, one of the core competencies of 5W has been to create campaigns that forge deep connections with urban and multicultural markets.

5W's experience working with leading companies who seek to reach these audiences runs deep and has earned us industry accolades including the PR News Agency Elite Award for Marketing to Latinos. Our team of experts works with our clients to target key regions and create strategies that remain on brand and honest for their brands and their target audiences.

At 5W, we understand how to reach each audience authentically, utilizing the right product placements, endorsements, viral marketing, event management, social media and other tactics to establish and maintain positive brand recognition.

This can include targeting brand ambassadors with high-profile and following within the appropriate markets, aligning our clients with events and brand partners that have significant reach and credibility within and among multicultural communities, and carefully crafting messaging that engages and appeals to these demographics.

5W Public Relations has been very incremental in developing a highly customized and future-forward public relations strategy for The Mane Choice. From their versatile expertise, knowledge, and connections in the beauty arena, 5W proves time and again to be a leader in driving story ideas and media angles that build our profile with the right audiences. They are responsive and more so than anything dedicated to our brand. We appreciate this partnership more than we could ever express.

Alexia Amerson, Senior Brand Manager, The Mane Choice

I worked in partnership with the 5W team for several years. From conceptualizing to final execution, 5W was every step of the way! They are a fresh diverse PR agency that keeps up with and knows how to drive their client's media vision towards the end goal! Loved working with them and look forward to working with them in the future!.

Tamara Ivey, Marketing Manager Customer Acquisitions,
Ashley Stewart

Female Beauty Execs

The 5W Beauty division has done a fantastic job of highlight its female CEOs and founders as a way to elevate their brands...

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Ashley Stewart

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce...

The Mane Choice

5W was tasked with boosting the presence of the multicultural hair care brand, The Mane Choice, and its CEO & Founder...

Case Study
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Agency of the year
PR News
PRN Platinum
2020-ODWYERS