Youth PR Marketing

From selfies to smartphones, next gen audiences are increasingly brand and a marketing savvy. They value the ability to create their own content, and buy into brands that allow them to tell their own story. Successful communications programs help brands authentically engage on an emotional level, becoming a seamless part of the conversation.

From viral TikToks to game-changing insights, 5W works with brands to understand this complex demographic and cut through the marketing noise with media and digital programs that thrive at the intersection of fashion, tech, and culture. Working with clients including Kodak, Roblox, Sparkling Ice, Topps, &Pizza, Cleancult, Smeg, & Luna Park, we understand this market and what it takes to ideate and execute campaigns that will drive sales for your brand.