History


PRESENT
Present

5WPR helps some of the world's best brands to tell their story and build their following.

5W's smart, resourceful team works in the here and now while continuously keeping our eye on the future. This formula for success works: 5W is one of the top 15 firms in the U.S. with revenues exceeding $50 million.


APR 28, 2022

5WPR Professional Services Division Named Ninth Largest in U.S.

O'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings, naming 5WPR's Professional Services PR division the ninth-largest in the U.S. with net fees of $5.7 million.


APR 26, 2022

5WPR Beauty, Fashion & Lifestyle Division Named Third Largest in U.S.

O'Dwyers has officially released its annual PR rankings, naming 5WPR's Beauty, Fashion and Lifestyle PR division the third largest in the U.S. with net fees of $8.5 million.


APR 25, 2022

5W Digital Announces Expansion of Dedicated Houseware and Appliances Team

5W Digital, the in-house full-service digital agency for 5WPR, announces today the expansion of their dedicated houseware and appliances digital team after expansion of client roster welcoming key leaders from the industry.


APR 22, 2022

5WPR Named Top PR Company for Restaurants 2022

5WPR has been named the top PR company for restaurants by SuperbCompanies, a research portal that provides ratings to allow potential customers to easily browse and compare the qualifications of different companies in the same category.


APR 21, 2022

5WPR Announces Creation of Specialty Video Game Division

5WPR announces the creation of a specialty video game public relations division, allowing for a focused and strategic approach to modern gaming as technologies and access to these games continue to advance.


APR 20, 2022

5WPR Celebrates Cannabis Awareness Day This 4/20 by Continuing Expansion of CBD and Cannabis PR Team

5WPR announces the continued expansion of their CBD PR and Cannabis PR teams in both its New York City and Miami offices, as a result of an increasing client base within the category.


APR 18, 2022

5WPR Named Eighth Largest Financial PR Division in U.S.

O'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings, naming 5WPR's Financial and Investor Relations PR division the eighth largest in the U.S. with net fees of $8.8 million.


APR 14, 2022

5WPR Named Top Ten U.S. PR Agency

O'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings, naming 5WPR the 10th largest public relations agency in the US.


APR 13, 2022

A New Era of Multi-Tasking: Men Want to Shop and Game at the Same Time

5WPR has released their Consumer Culture Report revealing over half of men surveyed enjoy seeing their favorite brands on gaming platforms, and close to 30% have made digital purchases to own products from these brands virtually.


APR 11, 2022

5WPR Continues Expansion of Israel PR Practice Area

5WPR announces today the continued expansion of its specialty Israel PR practice area, providing PR and digital services for Israel-based businesses looking to launch or extend their international reach.


APR 08, 2022

5WPR Named Finalist for E-Commerce Campaign in 2022 SABRE Awards

5WPR is pleased to announce their work for client Carparts.com has been chosen as a finalist in the 2022 SABRE North America Awards within the E-Commerce consumer goods category.


APR 07, 2022

5WPR Named Finalist for Fashion and Beauty Campaign in 2022 SABRE Awards

5WPR is pleased to announce their work for client Ethique has been chosen as a finalist in the 2022 SABRE North America Awards within the Fashion & Beauty consumer goods category.


APR 06, 2022

5WPR Named Top Five New York City PR Agency

'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings, naming 5WPR the fifth-largest, privately-held public relations agency in the New York City Metro Area.


APR 05, 2022

5WPR's Culture Report Reveals That the Future of Consumerism is Powered by Artificial Intelligence

5WPR has released their Consumer Culture Report revealing that consumers between the ages of 16 and 24 rely on artificial intelligence (AI) shopping assistance - including voice assistance and virtual reality try-ons - more than any other generation.


APR 04, 2022

5WPR Announces Expansion of Natural and Clean Beauty Practice

5W Public Relations, announces today the expansion of their natural and clean beauty PR practice.


MAR 31, 2022

5WPR Announces Expansion of Blockchain PR Division with Specialty Web3 PR Practice

5W Public Relations, announces today the expansion of their longstanding blockchain PR division to service the increase in its Web3 client roster.


MAR 30, 2022

5WPR Announces Creative Strategy and Insights Division

5W Public Relations, announces the creation of a specialty division focusing on expanding insight and strategy offerings to clients across the agency.


MAR 28, 2022

5WPR Named Finalist for Outstanding Agency Practice in The Inaugural PRWeek Healthcare & Pharma Comms Awards

5W Public Relations, is pleased to announce their Health & Wellness PR team has been recognized as a finalist in the Outstanding Agency Practice category for the 2022 PRWeek Healthcare & Pharma Comms awards.


MAR 25, 2022

Brick & Mortar: Better Than Ever.

5W Public Relations, has released their 2022 Consumer Culture Report, revealing over half of the consumers surveyed prefer to find new products in-store as opposed to online.


MAR 24, 2022

5WPR Awarded Top Digital Strategy Company in The Manifest's 2022 Top Recommended B2B Companies in New York City

The Manifest, a business news and how-to website, has named 5WPR the number-one most reviewed digital strategy company in NYC.


MAR 23, 2022

5WPR Survey Reveals How Consumer Spending Habits Are Shifting in Response to the Russia-Ukraine War

5WPR, reveals that while 84% of American consumers are feeling the direct impact of inflation, three in four consumers are still in favor of the recent sanctions placed against Russia.


MAR 22, 2022

5WPR Rebrands Digital Practice, Offering Range of Digital Marketing and Paid Social Media Offerings, as 5W Digital

5WPR, has relaunched their award-winning digital practice as 5W Digital, an in-house full-service digital agency offering new and existing clients a range of services, including strategy and paid social media support.


MAR 21, 2022

5WPR Named Top Social Media and Digital Marketing Company in New York City by The Manifest

The Manifest, has named 5WPR amongst the top 15 most reviewed Social Media Marketing Companies, and Digital Marketing Companies in New York City.


MAR 18, 2022

5WPR Announces Expansion of Rehab and Mental Health Practice Area

5WPR, announces today the expansion of the rehab and mental health practice area in response to increased interest for support within the industry.


MAR 17, 2022

5WPR Announces Partnership with Ukraine-based Non-Profit Organization TiKVA Odessa

5WPR, has begun work with TiKVA, a set of children's homes in Odessa, in support of their mission of saving the lives of at-risk Jewish children and relieving the suffering of impoverished Jewish families in Odessa, Ukraine.


MAR 17, 2022

5WPR Awarded Top Public Relations Company in The Manifest's 2022 Top Recommended B2B Companies in New York City

The Manifest, a business news and how-to website, has named 5WPR the number-one most reviewed public relations company in New York City.


MAR 16, 2022

Men Break the Bank: 5WPR Survey Reveals Men Are Shopping More on Social Media Than Ever Before

5W Public Relations, has released their 2022 Consumer Culture Report, revealing 48% of male respondents are inclined to purchase from a brand's social media platform if it provides in-app purchasing with checkout, compared to 28% of female respondents when asked the same question.


MAR 14, 2022

5WPR Named to List of Clutch's Best-Performing Social Media Marketing Companies 2022

5WPR has been recognized by Clutch, the leading B2B ratings and review platform, has officially announced its 2022 Top Global Advertising & Marketing Firms, ranking 5WPR among the top 15 social media marketing companies in the Influencer Marketing and LinkedIn Marketing categories.


MAR 10, 2022

5WPR Ranked Second-Best TikTok Marketing Company in 2022

The leading B2B ratings and review platform, has officially released its list of the best-performing social media marketing companies for 2022, awarding 5WPR the second top spot in TikTok marketing.


MAR 09, 2022

5WPR Corporate & Crisis Practices Named Top 15 in U.S. for Second Consecutive Year

The leading B2B ratings and review platform, has officially released its list of the Best Public Relations Firms for 2022, awarding 5WPR third in Crisis Communication and fourth in the Corporate Communications divisions.


MAR 08, 2022

5WPR Launches Specialty Fragrance and Nail Public Relations Division

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces the creation of a specialty fragrance and nails PR division as an extension of their beauty public relations practice.


MAR 07, 2022

Customers Reveal Which AI Tools They are Using Most While Shopping Online

5W's Consumer Culture Report reveals younger consumers are leading the charge in embracing artificial intelligence offerings when shopping online.


MAR 03, 2022

5WPR Expands Food and Beverage Practice Area

5W recently announced a specialty food technology division as well as the expansion of their dedicated alcohol and spirits division in response to increased interest within the industry.


MAR 02, 2022

5WPR President On Tips on Improving Communication Skills

Co-CEO Dara Busch notes that in any given work environment, every employee has their own tasks they must do but everyone is working towards achieving the same goal.


MAR 01, 2022

5WPR Reveals How Consumers Spending Habits Change to Supporting Brands with a Purpose

5W's Consumer Culture Report reveals 36% of consumers adjusted spending habits in 2021 to further support minority and Black-owned businesses.


FEB 28, 2022

5WPR Beauty Team Expands TikTok Programming to Drive Brand Awareness and Sales

5W expands its digital beauty capabilities to support enhanced TikTok programming that elevates brands by building trust-based connections with consumers in an increasingly virtual world.


FEB 27, 2022

5WPR On Latest Trends in Influencer Marketing

Co-CEO Dara Busch presents thoughts on the latest trends in influencer marketing.


FEB 26, 2022

5WPR President on Mascots as a Successful TikTok Strategy

According to 5WPR Co-CEO Dara Busch, a mascot can help a business reach new heights.


FEB 25, 2022

5WPR President with Content Marketing Mistakes Brands Should Be Avoiding

There are certain strategies that companies should avoid in order to avoid damaging their brands and alienating their audiences.


FEB 22, 2022

Speed Play: 5WPR 2022 Consumer Report Reveals How Much Consumers are Willing to Spend for Same-Day Shipping

5W's Consumer Culture Report reveals consumers are willing to spend an extra $6.78 on extra shipping fees from their favorite stores to guarantee same-day delivery.


FEB 18, 2022

5WPR Co-President With Influencer Marketing Myths

Award-winning Co-CEO Dara A. Busch issues a list of influencer marketing myths.


FEB 17, 2022

5WPR Expands Specialty Division for Online Gaming and Gambling with Sports Betting PR Team

5W Public Relations announces today the expansion of their online gambling public relations division to include a dedicated sports betting public relations team.


FEB 16, 2022

5W Public Relations Announces New York City Headquarters Relocation

5W Public Relations are welcoming employees back to a new co-working space on the 19th floor of 3 Park Avenue.


JAN 26, 2022

5WPR Releases 2022 Consumer Culture Report

5W Public Relations, has released their third annual report which takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.


JAN 19, 2022

5WPR Announces Expansion of Dedicated Alcohol and Spirits PR Division

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today the expansion of their dedicated alcohol and spirits PR division.


JAN 10, 2022

5WPR Names Carolina Lopez Herz Senior Vice President and General Manager of Miami Office

Carolina Lopez Herz has joined the agency as Senior Vice President and General Manager of the Miami office.


JAN 05, 2022

5WPR Announces Expansion of CBD PR & Cannabis PR Team

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today the expansion of their CBD PR and cannabis PR team, as a result of an increasing client base within the category.


DEC 31, 2021

5WPR Expands Gaming Division

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today the expansion of their gaming practice area, as a result of increased interest within the space.


DEC 23, 2021

5WPR Reignites Trade Show Support with a Focus on CES

5W announces today the agency's corporate and technology practices are preparing to virtually attend CES 2022, the world's most influential tech event.


DEC 15, 2021

5WPR Expands Consumer Measurement & Analytics Task Force

5W Public Relations, announces today the expansion of their Consumer Measurement & Analytics Task Force which focuses on the increase and expansion of real-time reporting using KPIs, data and analytics to determine how to best show clients their ROI.


DEC 10, 2021

5WPR Celebrates Successful 2021 With End-Of-Year Celebration

During the event, 5WPR Founder Ronn Torossian addressed the crowd, thanking them for their continued dedication to the agency and clients. Torossian also handed out more than 20 agency awards.


DEC 07, 2021

5WPR Named to 2021 Clutch 1000 List

Clutch, the leading B2B ratings and review platform, has officially announced its 2021 Clutch 1000 List, ranking 5W Public Relations as a top industry leader in the global B2B market.


NOV 10, 2021

5WPR Named to List of Top Recommended Providers by The Manifest Global Awards

Clutch, the leading B2B ratings and review platform, has officially released The Manifest Awards report, naming 5W Public Relations top spots in the most reviewed Corporate Communications, Digital Strategy, Public Relations, and Social Media Marketing categories.


OCT 28, 2021

5WPR Creates Specialized Metaverse Public Relations Division

As a leading agency and innovator in the PR space, 5WPR has a track record of identifying emerging industries and helping build the space from the early days.


OCT 11, 2021

5W Public Relations Founder Ronn Torossian Announces Record Growth Across Agency

In 2021, 5W has expanded to serve clients in over 25 countries across five continents, and announced the opening of an office space in Miami, Florida.


OCT 08, 2021

5W Public Relations Hired By Iconic New York Bagel Brand, H&H Bagels

As the company's first agency of record in its nearly 50-year history, 5WPR will lead strategic media relations in the consumer and franchise space for H&H Bagels.


SEP 16, 2021

5WPR Named Winner in Ragan's Media Relations Awards 2021

5W Public Relations, has been announced winner of the newsjacking award in Ragan's Media Relations Awards. The award recognizes 5WPR's Lifestyle Team and their outstanding work with client The Topps Company, on their record-breaking limited release Topps Now Baseball Card.


SEP 07, 2021

5WPR Founder, Ronn Torossian, Joins NYU SPS Jonathan M. Tisch Center of Hospitality Innovation Hub Industry Incubator Program

5W Public Relations, announces today the agency's Founder, Ronn Torossian, joined the NYU School of Professional Studies Jonathan M. Tisch Center of Hospitality's new Hospitality Innovation Hub Incubator as an entrepreneurial mentor.


AUG 25, 2021

5WPR Named To List of Top B2B Providers in New York and New York City by Leading Review Platform, Clutch

Clutch, the leading B2B ratings and review platform, has officially released its 2021 list of the top 500 B2B providers in New York State, as well as the top B2B providers in New York City, ranking 5WPR within the top 50.


AUG 19, 2021

5WPR Named to PRNEWS 2022 Agency Elite Top 100 List

5W Public Relations, announces today they have been named to the annual PRNews Agency Elite Top 100 list for the second consecutive year.


AUG 05, 2021

5W Public Relations Continues Expansion of Parent, Child, & Baby PR Practice Area

5W Public Relations, announces today the continued expansion of their dedicated Parent, Child, & Baby specialty PR practice. In 2021, the division has experienced a 28.2% increase from the previous year.


JUN 29, 2021

5WPR Creates Specialized Cybersecurity Public Relations Practice

5W Public Relations, one of the largest independently-owned PR firms in the U.S., is proud to announce the creation of a specialty cybersecurity practice. The specialty division will focus on PR services related to cybersecurity, anti-fraud, privacy and compliance companies across B2B and B2C categories.


JUN 22, 2021

5WPR Announces Rebrand with New Website and Agency Manifesto

5W Public Relations, is excited to announce new branding, complete with an updated logo and color palette, website, and agency manifesto, supporting their new tagline, "5WPR. Built for now".


MAY 18, 2021

5WPR Awarded Grand Stevie Award in 2021 American Business AwardsⓇ

5W Public Relations, one of the largest independently-owned PR firms in the U.S., has been awarded the Grand Stevie Award for Most Honored Public Relations Agency in The 19th Annual American Business AwardsⓇ.


APR 14, 2021

5W Public Relations Named Top Three New York City PR Agency

O'Dwyers, a leading public relations industry publication, has officially released its annual PR rankings, naming 5W Public Relations (5WPR) the third largest, privately-held public relations agency in New York City Metro Area.


APR 07, 2021

5W Public Relations Announces Plans to Open Miami Office

5W Public Relations, one of the largest independently-owned PR firms in the U.S., announces today plans to expand by opening a corporate office in Miami.


APR 06, 2021

For inmediate Release: Shape Minds, Built Brands, and deliver results with game-changing public relations written by Ronn Torossian.

Written by Founder of 5W Public Relations, Ronn Torossian, FOR IMMEDIATE RELEASE SHAPE MINDS, BUILD BRANDS, AND DELIVER RESULTS WITH GAME-CHANGING PUBLIC RELATIONS makes a compelling case for PR's value to Fortune 500 companies, executives, entrepreneurs, entertainers, politicians, and individuals.


JAN 12, 2021

5WPR Releases 2021 Consumer Culture Report

The agency's second annual report shines a spotlight on Gen Z consumers, who boast a combined spending power of $150 billion


OCT 29, 2020

5WPR Named to Forbes List of America's Best PR Agencies 2021

Forbes partnered with market research firm, Statista, to survey public relations experts and customers who nominated over 5,000 firms for consideration. Agencies who received the highest number of nominations and outstanding recommendations made the final list.


SEPT 14, 2020

5WPR Health Practice Wins Bronze Stevie® Award In 2020 International Business Awards ®

5WPR Health & Wellness Practice was named the winner of a Bronze Stevie® Award in the PR Campaign of the Year - COVID-19-related Information category in The 17th Annual International Business Awards®.


MAY 2020

5WPR wins PR Agency of the Year

title in The 18th Annual American Business Awards and is awarded a Gold Stevie, the organization's highest honor...


MARCH 16, 2020

5WPR Founder, Ronn Torossian, Named to Business Insider's List of Top Crisis Communications PR Professionals

Founder, Ronn Torossian, named as one the Business Insiders Top PR People in Crisis Communications. The list, which was published on March 11, 2020, identifies the PR pros who handled the most high-profile crisis PR assignments of the past year.


JANUARY 2020

5WPR Reveals 2020 Consumer Culture Report

5WPR releases their first annual report which looks at consumer culture and the biggest influences behind today's buying behavior. Insights intended to help brands tap into their customer's wants, connect with their target audiences and create a loyal following by identifying the appropriate tools and messaging. Areas of research include impulse behavior, spending habits, purchase gratification, social media, marketing, publicity, brand activism, and more.


DECEMBER 2019

Leading Independent PR Firm 5W Public Relations Names Matthew Caiola and Dara A. Busch President

5WPR, one of the 15 largest independently-owned PR firms in the U.S., announced Matthew Caiola and Dara A. Busch have been promoted to Presidents of 5WPR. The two presidents will play a vital role in the continued expansion and aggressive growth plans of 5WPR..