Experts in Ad Tech & Big Data PR


Online advertising revenue in the U.S. grew to $52.8 billion in 2019 and shows no signs of slowing down anytime soon, according to a recent study by Strategy Analytics. With the ecosystem growing daily, ad-tech is a major industry within the greater world of technology and an area that that 5W's technology team lives and breathes. As this market becomes more and more saturated, it becomes increasingly important for companies in this space to educate the media and deliver their point of difference in a manner that is creative, compelling and cohesive.


Likewise, the desire by brands to understand the 'who, how, when and why' of customer attributes has led to explosive demand for big data companies. And at 5W, strategic PR campaigns for big data companies has been in our DNA for nearly a decade.

Having worked with companies ranging from mobile monetization platforms, CRM and SaaS platforms, to marketing and advertising agencies, 5W understands what it takes to make your company's message stand out from the competition. We combine a deep understanding of the industry with an agility that allows us to get our clients out ahead of the next big thing, with tactics such as data management, content strategies, or performance marketing.


From digital ad distribution platforms to international marketing networks, our team works with clients to create strategic overall media relations strategies and positioning. Our tactics focus on crafting unique messaging and stories to help our clients connect with key decision makers, including CMOs, investors, and potential brand partners, as well as breakout in an already extremely cluttered marketplace.

5W's vast experience and roster of clients in this space includes leading mobile monetization and marketing company, ironSource, the world's largest global programmatic media and technology platform, Xaxis, cloud contact center, Zeta Global, SEO platform, SEMrush, digital experience platform, Contentsquare, search intelligence platform, Captify, DXagency, EDO, and Influential, to name a few. Regardless of their size, 5W's technology practice continuously places clients into the top-tier news stories that matter most for their continued growth and success.

5W also represents some of the most prestigious global design and innovation firms including industry leaders frog, an agency focused on enhancing brand, product, and service to deliver distinctly better experiences for customers, consumers, citizens and employees and Lippincott, a New York City-based creative consultancy that specializes in brand and innovation.

From strategy to implementation, forward thinking marketing skills to utilizing PR to grow our business, 5W has helped us to grow into one of the largest big data companies in the world. This PR firm is smart, focused and a business partner for us.

David Steinberg, CEO,
Zeta Global

5WPR have been an exceptional business partner, everything from the continuity of our very creative and passionate account team to their solid media relationships – all have dramatically helped us to build brand awareness and to be seen as a thought leader in our industry.

Michael Rose, Senior Director - Brand & Corporate Communications,

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