5W Understands the complexities of SAAS PR

Our SaaS PR team possesses highly-honed skills for navigating the complexities of the Software as a Service market. 5W's SaaS PR team possesses a deep understanding of the conversations and trends, allowing them to insert their clients SaaS brand into the news cycle at a rapid pace, and has led to inclusion in the biggest discussions in global news today including print, digital and broadcast media. Thanks to this ability to mobilize quickly, O'Dwyers, a leading public relations industry publication, has ranked 5W Public Relations' technology PR practice area among the top fifteen in the US since 2017.

Over the years, our team has developed deep, personal, connections with sought after tech media who come to us for their trusted stories, thought leaders, spokespeople and expert commentary. We work with the leading SaaS brands to ensure they have prepared messaging, insight, and are confident taking these opportunities head on, to help grow their business and reach a larger audience.

5W's SaaS PR services offered include:

  • Messaging and positioning
  • Media relations
  • Initial public offering media strategy
  • Mergers & acquisitions
  • New market expansion campaigns
  • Content creation
  • Sponsorships/partnerships
  • Digital media campaigns
  • Event planning
  • Thought leadership
  • And speaking opportunities.

Our SaaS Public Relations program begins by evaluating each individual clients' needs, put together a customized plan of action, and executes strategically to ensure your brand gets maximum recognition. From start-ups, to industry powerhouses, the team has been raising the profiles of SaaS and cloud solutions businesses in the US, and globally now and since the beginning of the tech boom.


Clients of 5WPR's SaaS specialty team include Zeta Global, the leading big data and customer lifecycle marketing company founded by former Apple CEO John Sculley and serial entrepreneur David A. Steinberg; RealPage, the nation's largest software and analytics provider for multi-family and commercial property; CommerceHub, a global leader of cloud-based ecommerce fulfillment; social media influencer platform and measuring tool, Influential; cloud contact center software, Five9; secure governance solutions platform for board members, Dilligent; and enterprise resource planning provider, Epicor.

5W has done a superb job of getting us placements in a wide range of high-profile media. We know that our partnership with the firm has helped our business and our brand gain enormous value. Our 5W team is dedicated to our success and that's the bottom line.

David Sendroff, CEO,

5W consistently drives great service through speed, innovation and expertise. We get the service intimacy of a small company with the reach offered by global PR firms. They've really learned our business, built upon our brand and delivered on national press coverage. We love working with 5W's enthusiastic and savvy media team and I highly recommend them.

Mark Testoni, President & CEO,
SAP National Security Services (SAP NS2)

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