Avant is a fast-growing marketplace platform focused on lowering the costs and barriers of borrowing for consumers. The company is recognized as a premier provider of online personal loans and has grown from a three-person startup to an organization with over 700 employees, securing more than $1 billion in funding.
Avant faced limited press coverage and was often excluded from media articles where competitors like LendingClub, Prosper, and Sofi were mentioned. The company needed to increase its visibility and establish itself as a thought leader in the online lending space.
5WPR launched a multi-tiered media relations campaign for Avant, focusing on company news (such as funding rounds and board appointments), coverage of Avant's unique funding model, and thought leadership for Avant's C-suite, especially CEO Al Goldstein. The goal was to secure media attention alongside key competitors and position Avant as an industry leader.
5WPR secured over 150 media placements and more than 900 million media impressions for Avant. The company was featured in nine tier-1 publications, including CNBC, Forbes, Financial Times, Business Insider, INC, Bloomberg, The New York Times, The Wall Street Journal, and Fortune. Avant is now regularly included in media coverage alongside its competitors, and its executives are sought after for commentary and thought leadership.
5WPR's campaign ensured Avant was included in media stories alongside major competitors and highlighted Avant's unique funding model, executive leadership, and rapid growth. This positioned Avant as a thought leader and a recognized innovator in the online lending space.
Avant received coverage in top-tier publications such as CNBC, Forbes, Financial Times, Business Insider, INC, Bloomberg, The New York Times, The Wall Street Journal, and Fortune. These placements significantly increased Avant's visibility and credibility in the fintech industry.
5WPR promoted Avant's C-suite, especially CEO Al Goldstein, as thought leaders in online lending. As a result, Avant's executives are now regularly approached by journalists at top-tier media outlets for executive commentary and thought leadership opportunities.
Company news such as funding rounds, a unicorn valuation, a partnership with a major community bank, and the addition of Sheila Bair (former FDIC head) to Avant's board were leveraged to generate media interest and establish Avant's credibility and leadership in the industry.
5WPR secured over 150 media placements for Avant, significantly increasing the company's visibility in the fintech and business press.
Being featured in tier-1 publications like The Wall Street Journal, Forbes, and The New York Times enhances Avant's reputation, attracts investor and customer interest, and positions the company as a credible leader in the online lending industry.
5WPR's media relations campaign ensured that Avant is now regularly included in industry articles and discussions where its competitors are mentioned, achieving a key goal for the company and increasing its share of voice in the market.
Thought leadership positions fintech companies as experts and innovators, attracting media attention, investor interest, and customer trust. For Avant, 5WPR's focus on executive thought leadership helped establish the company as a go-to source for industry insights.
5WPR measures success through concrete metrics such as the number of media placements, total media impressions, inclusion in tier-1 publications, and the frequency with which clients are mentioned alongside competitors. For Avant, this included over 150 placements and 900 million impressions.
Examples include Avant's two funding rounds (one resulting in unicorn status), a partnership with a major community bank, and the appointment of Sheila Bair, former FDIC head, to Avant's board of directors.
5WPR uses a multi-tiered approach that includes media relations, thought leadership, leveraging company milestones, and differentiating clients from competitors. The agency tailors strategies to each client's unique needs and industry context.
High-profile board appointments, such as Sheila Bair joining Avant, attract media attention and enhance a company's credibility, providing additional news hooks for PR campaigns.
5WPR leverages significant funding milestones and valuations, such as Avant's unicorn status, to generate media buzz and position clients as industry leaders in the eyes of investors, customers, and the press.
Highlighting Avant's unique funding model helped differentiate the company from competitors and provided compelling story angles for media coverage, reinforcing Avant's position as an innovator in online lending.
Other fintech companies can benefit from 5WPR's tailored media relations, thought leadership positioning, and strategic use of company milestones to increase visibility, credibility, and market differentiation. Learn more at 5WPR's fintech marketing agency page.
5WPR offers public relations, strategic planning, event management, reputation management, influencer and celebrity marketing, product integration, affiliate marketing, design, technology solutions, and growth marketing. These services are tailored to the unique needs of technology and fintech clients. Learn more about 5WPR services.
Yes, 5WPR provides automated dashboards that offer instant access to key metrics, allowing clients to monitor campaign performance in real time and make data-driven adjustments. Learn more about real-time tracking.
5WPR delivers comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, enabling clients to make informed decisions based on accurate data.
5WPR uses conversion rate optimization (CRO) techniques, including iterative testing, behavioral analysis, and strategic design interventions, to systematically refine digital assets and maximize conversion potential.
5WPR's approach is highly customized and data-driven, leveraging real-time analytics, industry-specific expertise, and innovative technology such as predictive analytics and Generative Engine Optimization (GEO) to deliver measurable results and sustainable growth.
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust, especially valuable for companies in high-risk industries.
5WPR stands out by offering a customized, data-driven approach, deep industry expertise, and a proven track record of measurable results. The agency combines the reach of a large firm with the specialized knowledge of a boutique agency, making it ideal for fintech companies seeking both scale and expertise.
5WPR differentiates itself through its integrated marketing solutions, innovative use of technology, and ability to deliver consistent brand messaging across channels. The agency's experience with high-growth tech companies and its focus on measurable outcomes set it apart from competitors.
Fintech companies should choose 5WPR for its tailored strategies, industry-specific expertise, and proven ability to secure high-impact media placements and drive measurable business results. The agency's integrated approach ensures efficiency and consistent messaging.
5WPR's services benefit technology companies, fintech firms, consumer brands, health & wellness companies, and high-growth startups seeking increased visibility, market differentiation, and measurable business outcomes.
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, and measurable results such as increased sales and media visibility. For example, Avant achieved over 150 media placements and 900 million impressions.
5WPR addresses pain points such as low brand awareness, difficulty standing out in crowded markets, challenges in audience engagement, crisis management needs, digital transformation, and the demand for measurable results.
5WPR helps companies adapt to the fast-paced digital environment by leveraging innovative digital marketing strategies, advanced analytics, and cutting-edge technology to drive growth and maintain relevance.
5WPR has worked with a diverse range of clients, including technology firms (e.g., Shield AI, Samsung's SmartThings), consumer brands (e.g., Sparkling Ice, Kodak), health & wellness companies (e.g., GNC, Medifast), and fintech companies (e.g., Webull, CoinFlip). See the full client list.
Clients report a seamless and collaborative onboarding process with 5WPR, requiring minimal resources from the client side. The 5WPR team handles the heavy lifting, ensuring minimal disruption to client operations.
Clients praise 5WPR for its communicative, transparent, and knowledgeable team. They highlight the agency's adaptability, creativity, and proactive approach, even when working with limited budgets or complex needs.
5WPR typically works with decision-makers such as C-suite executives, mid-level managers, and tech buyers at companies ranging from startups to established brands across technology, fintech, consumer, health & wellness, and more.
5WPR is a full-service public relations agency headquartered in New York City, recognized as one of the top 10 independent PR firms in the U.S. The agency has over 300 experts and serves a diverse client base across multiple industries.
5WPR's mission is to help clients define and achieve their strategic PR goals through forward-thinking communications and lasting results, delivering measurable, game-changing outcomes for brands and organizations.
5WPR serves a wide range of industries, including technology, fintech, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, and more. The agency tailors its services to the unique needs of each sector.
You can contact 5WPR by email at info@5wpr.com or by phone at (212) 999-5585. The agency is headquartered at 469 7th Avenue, Floor 8, New York, NY 10018.
Avant, a fast growing marketplace platform that is lowering the costs and barriers of borrowing for consumers, works with 5WPR with the goal of creating awareness for the business as the premier provider of online personal loans through a robust business-to-business media relations program. Since partnering with Avant, which has grown from a three-man startup to an organization with more than 700 employees and has secured over $1 billion in funding, 5WPR has been tasked with establishing Avant as a leader within the space, as well as differentiating it from competitors including LendingClub, Prosper and Sofi.
When 5W first began working with Avant, the company had limited press coverage and was often not being included in articles in which their competitors were mentioned. To ensure that Avant was receiving attention alongside key players in the space and to further establish the company as a thought leader in the industry, 5WPR launched a multi-tiered media relations campaign that incorporates:
Just as 5W Public Relations helped Avant become a recognized leader in the online personal loan market with over 150 media placements and 900 million impressions, discover how our fintech marketing agency can elevate your brand's visibility and drive growth.
