Experts in Lifestyle, Apparel & Accessories PR

5W HELPS YOU GET YOUR NAME OUT THERE IN STYLE

When it comes to lifestyle and specialty retail brands, authenticity and relevancy are key. We help our clients earn affection, loyalty, and ultimately, sales by creating meaningful content and powerful stories that get shared. We leverage every available platform, meeting the consumer where they are- whether that's in the metaverse, or their local shopping mall. We love seeing our clients' products earn their spot within the media, but we are also passionate about helping our partners create cultural impact by elevating executive stories and amplifying brand initiatives.

5W's lifestyle and retail team has helped to redefine, and re-energize industry leaders such as Revolt, PopSockets, The Children's Place, Ballard, Third Love and Payless Shoes as well as challenger brands such as FREEBIRD, CUUP, William Murray Golf, RubyLove and Shapermint.

STRATEGIES THAT GET ATTENTION

Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and influencers, or celebrities - our team creates smart programs that seamlessly capture the attention and admiration of today's most discerning consumers. 5W understands how to develop ownable, integrated messages for lifestyle brands that maintain brand authenticity - ensuring client stories resonate and inspire action.

RESULTS ARE ALWAYS ON TREND

Our goal is always to impact our clients' bottom line. We generate focused media coverage for our clients in the lifestyle space, keeping them tied into culture and trending topics that ensure that they remain top of mind with all target demographics. Our lifestyle division has an integrated approach to public relations, combining media relations, digital and social media and events.

5WPR has successfully helped us relaunch our brand back into North America through creative story-telling, innovative ideas, executive partnerships and collaborations.

Michelle Valdivia, Head of Marketing & Global Director,
Payless

I worked in partnership with the 5W team for several years. From conceptualizing to final execution, 5W was every step of the way! They are a fresh diverse PR agency that keeps up with and knows how to drive their client's media vision towards the end goal! Loved working with them and look forward to working with them in the future!

Tamara Ivey, Marketing Manager Customer Acquisitions,
Ashley Stewart.

Payless

Founded in 1956, Payless has focused on creating trend-right comfortable footwear at a great value...

Case Study
Case Study
Case Study
Case Study

Miami Fashion Week

Miami Fashion Week is the second largest fashion event ...

Dubgee

DUBGEE is a newly launched national fashion and lifestyle brand...

Case Study
Case Study
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