Case Study / RealPage

OVERVIEW

RealPage is a leading global provider of software and data analytics to the real estate industry. 5WPR has been working with RealPage since 2017, achieving stellar media results to elevate the company brand and reputation within the data analytics sector. Over the years of 5W and RealPage's working relationship, 5W has been tasked with increasing RealPage's media presence, expanding the company's share of voice amongst competitors, and building brand awareness to ultimately establish RealPage as the leading source for multi-family real estate data. Furthermore, 5W has also been commissioned to position company executives as the premier pundits for the multifamily real estate industry.

PRACTICE AREAS
Real Estate
RealPage
STRATEGY

To establish RealPage as a go to, trusted source for market insights, 5W leveraged the company's quarterly data reports, consistently mined RealPage's Analytics Blog to uncover industry trends and compelling news nuggets, and underscored RealPage's proprietary data used in the NMHC Rent Payment Tracker project. Through targeted local, national, and trade media, the team aimed to elevate RealPage executives to be industry thought leaders.

RealPage
RealPage
RESULTS

5WPR has successfully built RealPage into one of the most recognized sources for real estate data for the multi-family industry. In the last year, 5W has helped the company earn coverage in top tier outlets like Wall Street Journal, MarketWatch , Bloomberg, USA Today, Reuters, Daily Mail. The Washington Post, LA Times, CNBC, Forbes and many more. 5W has submitted several on behalf of RealPage, including the Fortune's Best Workplaces, where 5W helped RealPage certify themselves as a Greatest Places to Work Company. 5W also met and exceeded the campaign KPIs, securing 373 industry targeted news articles, with over 22 billion unique impressions.

22

billion+ unique impressions

373

industry-targeted news articles

Agency of the year
PR News
PRN Platinum
2022-ODWYERS

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