Experts in Home & Housewares PR

CREATIVE PROGRAMS DESIGNED TO STAND OUT

When it comes to style, visibility is key, name recognition is everything, and brand awareness is the driver of consumer sales. Whatever the goal - launching a new line, developing strategies to dominate a category, or building associations between brands and endorsers - our team creates sophisticated public relations programs that capture attention for today's leading home and lifestyle brands.

BUILDING BRANDS FOR CLIENTS ACROSS THE CATEGORY

5W has worked with many notable home, housewares, culinary and lifestyle brands including All-Clad, Rowenta, Lagostina, SMEG, Micro Cotton™, Cookina, IMUSA, KRUPS, T-Fal, Varidesk, Fitz & Floyd, Omega, Excalibur, Soniclean, Paintzen, Brooklyn Bedding, Chefman, F.N. Sharp, Nest Bedding and Mellanni Fine Linens.

RESULTS ARE ALWAYS ON-TREND

We execute integrated traditional and digital media programs for clients, keeping them top of mind when people are ready to buy. From boutique to mass market, consumer to trade and business media, 5W's reach is limitless.

OUR GOAL IS TO DIRECTLY AFFECT OUR CLIENT'S BOTTOM LINE

We regularly and consistently attract strategic, focused media coverage for our PR clients, keeping them top of mind with their target demographics. In addition to traditional product placement, 5W Public Relations is best known for its out-of-the-box, nontraditional marketing in which we take a proactive approach to creating opportunities for our clients to be seen by consumers, influencers and the media.

The 5WPR kick off effort was instrumental in taking the business from a revenue run rate of just $18MM when we started together, to a current estimated annual revenue velocity of $50MM.

Craig Schmeizer, Founder & CEO,
Idle Sleep

We are thrilled with the work 5WPR does for our Groupe SEB North America brands. The campaigns they have created and executed for Lagostina, KRUPS, All-Clad, T-Fal, Rowenta and more are highly creative and continue to support our success as a business. This is a hard-working, diligent team that always exceeds expectations.

Michele Lupton, Marketing Communications Director,
Groupe SEB North America

All-Clad

All-Clad, a company that has already distinguished itself through the innovation and unparalleled quality of its cookware, tasked 5W...

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Case Study
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Case Study

Krups

KRUPS is a brand dedicated to precision and technical perfection ...

Fitz & Floyd

Over the past 50 years, Fitz and Floyd has become a leader in the...

Case Study
Case Study
Case Study
Case Study

Mellanie

Mellanni Fine Linens is the world's foremost e-commerce provider of affordable, comfortable bedding...

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