Case Study / Webull

OVERVIEW

Webull is an easy-to-use, zero commission brokerage and market data platform for traders of all experience levels. It applies real-time market data and technical analysis into a state-of-the-art, zero-commission trading platform that touches multiple aspects of the market including stocks, ETFs, options, crypto and more.

When Webull first came to 5W, they had no media presence, and wanted to be considered on par with already established and leading mobile trading platforms in the industry. 5W was tasked with building Webull's media presence, increasing company share of voice amongst competitors and building brand awareness to ultimately grow Webull's user base and establish them as one of the most reputable trading platforms. The team was also charged with building a media strategy to meet the agreed upon KPIs, and spearhead the company's award strategy, as well as coordinate participate in panels and conferences.

PRACTICE AREAS
Technology Fintech
Webull
STRATEGY

The goal throughout the campaign has been to position the company as a direct and well-known competitor of already established platforms. In the initial phase of the campaign, 5W primarily focused on securing trend commentary in order to build a media footprint for Webull, and to make reporters aware of the company and its CEO. The 5W team also nominated Webull for awards in the fintech space, and managed the CEO's appearance at conferences and panels. This helped increase Webull's credibility, brand recognition and overall media presence. Once we had built a solid foundation, the team shifted focus to more profile pieces on the CEO and the trading platform itself.

Once the Covid-19 pandemic hit, 5W saw an opportunity to capitalize the ups and downs of the stock market by offering Webull's CEO to comment on market activity. Having a consistent presence in top-tier and trade media helped raise the company's overall share of voice and name recognition. This ultimately led to larger more company0focused stories in mainstream outlets, in addition to broadcast opportunities.

Webull
Webull
RESULTS

5W has successfully built Webull into one of the most recognized trading platforms, taking their share of voice from 0% to 10%, a monumental feat for a new competitor in an established industry. The app now has over 15 million users worldwide, and is the #2 downloaded trading platform on the app store.

Due to 5W's outreach, many reporters have established a relationship with the team and consistently reaches out for commentary on trending topics in the trading space. CEO, Anthony Denier, has also become an industry thought leader, with media using his as a top source for trend commentary, broadcast appearances, and panel participation with Nasdaq, Virtual Vision Finance, and more.

The awards program has also resulted in Webull being honored in the categories of ‘Giving Back to traders & community' and ‘Best Brokerage for Beginners' and the Benzinga Fintech Awards in 2019 and 2020, respectively. 5W's team also met and exceeded the campaign KPIs, securing 280 industry-targeted news articles, with over 6.8 billion unique impressions.

300+

Industry-targeted news articles

6.8+

Billion unique impressions

Agency of the year
PR News
PRN Platinum
2020-ODWYERS

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