The Engagement
What 5W did for Webull.
Webull is a zero-commission brokerage and market data platform for traders of all experience levels, covering stocks, ETFs, options, crypto, and more. When Webull engaged 5W, the company had no media presence and wanted parity with the established leaders in mobile trading. 5W was tasked with building Webull's media footprint, increasing share of voice, and growing the user base by establishing the platform as one of the most reputable in the category.
5W positioned Webull as a direct, well-known competitor to the established platforms. Phase one focused on trend commentary to build a media footprint and put the company and its CEO on reporters' radar. The team nominated Webull for fintech awards and managed the CEO's appearances on panels and at conferences, building credibility, brand recognition, and overall presence. With a foundation in place, focus shifted to profile pieces on the CEO and the platform itself. 5W capitalized on stock market movement by offering CEO Anthony Denier as a market commentator. Consistent presence in top-tier and trade media drove company-focused features in mainstream outlets and a growing slate of broadcast opportunities.
STRATEGY
RESULTS
- 0% to 10% share of voice
- 15M+ users worldwide; #2 downloaded trading platform on the App Store
- 155 media placements
- 280+ industry-targeted news articles
- 6.8B+ unique impressions
- Honored at Benzinga Fintech Awards in "Giving Back to Traders & Community" and "Best Brokerage for Beginners"
- CEO Anthony Denier established as a top media source for trend commentary, broadcast appearances, and panels
FAQ
How does a fintech company build media share of voice from zero?
Building share of voice from zero requires a phased program - early-stage trend commentary to build reporter relationships, followed by award nominations and panel appearances, and finally executive profile pieces and major announcements. 5W moved Webull from 0% to 10% share of voice.
What role does CEO commentary play in fintech PR?
CEO commentary positions the company as a category authority. By offering executives as market commentators on stock movement and industry trends, fintech brands can secure consistent top-tier and trade coverage that broader brand storytelling alone cannot.
How long does it take to grow fintech share of voice?
Significant share-of-voice growth typically takes 12 to 18 months of sustained activity. Webull moved from 0% to 10% share of voice through 155 placements, 280+ industry articles, and 6.8 billion unique impressions.
What awards exist for fintech brokerages?
Major fintech awards include the Benzinga Fintech Awards, Finovate Awards, and FinTech Breakthrough Awards. Webull was honored at the Benzinga Fintech Awards in "Giving Back to Traders & Community" and "Best Brokerage for Beginners."
How does 5W support fintech and trading platforms?
5W builds integrated PR programs combining media relations, executive thought leadership, broadcast development, awards strategy, and panel placements - all designed to grow share of voice and drive user acquisition for fintech and trading platforms.