A Full-Service Digital Marketing and Digital PR Team for Your Business

5W's digital marketing and digital PR/digital media relations services are powered by The HOW Agency, a full-service digital marketing agency and wholly owned subsidiary of 5W. The HOW Agency team is experts in omnichannel content, creative campaigns, channel, and performance marketing.

In today's world, every touchpoint must be designed to impress, educate, and convert. It should be optimized to reach your consumer at the right moment, on the right channel. For clients from Samsung SmartThings and G-SHOCK to Thriftbooks and Orveon, HOW has delivered results that include the most successful organic launch of a business on LinkedIn and building a business into the most successful seller of books on TikTok.

The HOW Agency's work has been recognized by industry leaders such as the PR Daily Social Media and Digital Awards and the AVA Awards, and the team has recently been named a top 20 Digital Marketing Agency of the Year.

HOW's unique, tailored strategies encourage customers to participate with your brand while facilitating demand and retention for your products or services.

Measurable B2B and B2C Digital Marketing Programs

As 5W's digital marketing arm, The HOW Agency's digital and full-service social media marketing programs are designed as growth solutions for the modern brand. We begin and end every campaign with strategy and applied data, drilling into what's out there-then going two steps further to unpack the opportunity so that we know when and how to act to reach your consumer online. But we don't stop there.

Our tools and insights team monitors the campaign at every step of the way, building on what's working and reducing any inefficiencies to ensure we're creating a program that is not only designed to succeed, but that continuously raises the bar for future campaigns.

Creative Services at the Center, Not as an Afterthought

Content plays a crucial role in the success of cross-channel marketing-from organic and paid social campaigns to email newsletters to website landing pages and SEO PR internet marketing (we are a proud Google Partner Agency).

The HOW Agency, 5W's digital marketing arm, is staffed by an award-winning team of designers, copywriters, creative strategists, and content creators who provide an all-inclusive suite of services to maximize engagement, channel growth, and conversions via compelling content. This includes branding and positioning, UX / UI design, interactive and motion graphics, on-feed static posts and carousels, stories with gamification elements, influencer and creator content and video & photo storytelling.

Media Strategy, Planning and Buying

We use paid media on purpose (The HOW Agency is a certified Meta Business Partner), building a full-funnel view of each campaign to leverage owned, shared, and earned assets to maximize influence and deliver results.

With a systematic testing strategy and a weighted budget system based on platforms and budgets, we understand what platforms, what messaging, and what creative resonates most with target audiences across the entirety of the customer journey. This allows us to ensure our brands are reaching their audiences across the funnel, from awareness to education to conversion, all while ensuring maximum efficiency in spend.

Galanz now has much stronger relationships with our fans and SOV in our product categories. The team's passion, creativity and hard work helped us double our social presence and foster a community of brand love that we never thought possible.

Courtney Royko, Sr. Director of Product Development and Marketing, Galanz Americas

I love working with this team. Not only do they deliver incredible coverage for our company, but they are organized, professional, and fun to work with. I feel full confidence and trust in them when we work on any project together.

Kristina Iniguez, Director of Marketing, Samsung SmartThings

CASE STUDY

SmartThings

5W Digital client, SmartThings by Samsung, offers customers the option to connect devices and technologies to achieve one connected smart home...

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Thriftbooks

ThriftBooks is the largest online seller of previously owned books. The team was hired to...

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GetYourGuide

5W Digital was tasked with increasing brand awareness and consideration of GetYourGuide travel experiences as the perfect gift for travel lovers...

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Ethique

Ethique is on a mission to rid the world of plastic waste with its zero-waste bars, from shampoo to serum to baby care and home products....

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Krups

KRUPS is a brand dedicated to precision and technical perfection...

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SodaStream

SodaStream, the makers of in-home sparkling water machines, tasked 5W to promote their limited-edition '90s-style machine through...

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Perry Mackin

Perry Mackin is a luxury lifestyle brand providing innovative baby products such as baby bottles, backpacks...

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GNC Digital

GNC, facing significant challenges due to dramatic changes in the retail industry and a series of product setbacks, unfortunately, filed for bankruptcy in 2020.

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CaratLane

Our client CaratLane, the #1 Indian jeweler in the world, signed on with 5W Digital to improve...

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Xplor Technologies

Xplor Technologies tasked 5W Digital to manage all global social media channels with the goal of...

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Freight Farms

Freight Farms pioneered the concept of the container farm, an innovation that set the stage...

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G-Shock Digital

G-SHOCK was introduced in 1983, which is officially defined as the paleolithic era of...

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Built

The agency was hired to close the digital divide between BUILT's then-current social marketing...

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SAP NS2

SAP National Security Services Inc. (SAP NS2), a subsidiary of the Fortune 500 software company SAP...

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VIZIO

VIZIO is a leading HDTV company and the #1 sound

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Decleor

As agency of record for Decléor Paris, 5W Public Relations was tasked to...

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GNC

GNC is a leading global health and wellness brand that provides high quality science-based products and solutions...

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Sparkling Ice

Sparkling Ice beverages are made with sparkling water, real fruit flavor, vitamins, antioxidants, and naturally sourced colors.