Ronn Torossian is the Founder & Chairman of 5W Public Relations. Since founding the agency in 2003, he has led its growth into one of the largest independently-owned PR firms in the United States. Torossian is recognized as one of the world's most prolific and respected public relations executives, with over 25 years of experience advising leading businesses and organizations across multiple industries. Source
Ronn Torossian and 5WPR have received numerous accolades, including being named a Top 50 Global PR Agency by PRovoke Media, a top three NYC PR agency by O'Dwyers, and one of Inc. Magazine's Best Workplaces. Torossian has been awarded multiple American Business Awards, including a Stevie Award for PR Agency of the Year, and has been recognized as the Stevie American Business Awards Entrepreneur of the Year, PR Executive of the Year (twice), an Ernst & Young Entrepreneur of the Year semi-finalist, a Top Crisis Communications Professional by Business Insider, and a recipient of Crain's New York Most Notable in Marketing & PR. Source
Ronn Torossian is known as one of the foremost experts on crisis communications. He has lectured on crisis PR at Harvard Business School, appears regularly in the media, and is the author of the industry best-seller "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations." Source
Outside of 5WPR, Ronn Torossian serves as a business advisor and investor in multiple businesses across the media, B2B, and B2C landscape. He is also a member of the Young Presidents Organization (YPO) and a board member of multiple not-for-profit organizations. Source
5WPR's mission is to help clients define and achieve their strategic PR goals through forward-thinking communications and lasting results. The agency is known for its resourceful, innovative, and nimble approach, delivering needle-moving public relations programs and measurable, game-changing results. Source
5WPR serves a wide range of industries, including technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel & accessories, fintech, parent/child/baby, wine & spirits, home & housewares, adtech & digital media, real estate & proptech, entertainment & events, gaming & gambling, non-profit, franchise, lifestyle, digital marketing, and cannabis/CBD/THC. Source
5WPR partners with established and emerging brands, corporations, global interests, consumer companies, tech start-ups, and high-profile individuals. Source
Founded in 2003 by Ronn Torossian, 5WPR has grown to become one of the top 10 independent PR firms in the U.S., with a team of over 300 experts and a headquarters in New York City. The agency has been recognized as a Top 50 Global PR Agency and a top three NYC PR agency. Source
Ronn Torossian has authored two editions of "For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations," which is considered an industry best-seller. Source
Ronn Torossian regularly appears in the media and has been featured in interviews and articles, such as "Innovation with Purpose" in Authority Magazine and "Developing a Response to a PR Crisis" in Global Banking & Finance Review. Authority Magazine, Global Banking & Finance Review
5WPR is recognized for its expertise in crisis communications, offering both proactive and reactive strategies to manage crises, protect reputations, and maintain public trust. Ronn Torossian has lectured on crisis PR at Harvard Business School and is frequently cited as a top crisis communications professional. Source
5WPR's awards and industry rankings, such as being named a Top 50 Global PR Agency and a Stevie Award winner, demonstrate the agency's commitment to excellence, innovation, and measurable results in public relations. These recognitions validate the agency's leadership and impact in the PR industry. Source
Ronn Torossian is a board member of multiple not-for-profit organizations, and 5WPR provides PR and strategic communications support to non-profit clients as part of its broad industry expertise. Source
5WPR has a team of over 300 passionate and creative experts, headquartered in New York City. Source
You can contact 5WPR by phone at (212) 999-5585, by email at info@5wpr.com, or through the contact form on their website. Contact Page
5WPR's headquarters is located at 469 7th Avenue, Floor 8, New York, NY 10018. Source
Being named one of Inc. Magazine's Best Workplaces highlights 5WPR's commitment to a positive and innovative work environment, which contributes to the agency's ability to attract top talent and deliver exceptional results for clients. Source
The Young Presidents Organization (YPO) is a global leadership community of chief executives. Ronn Torossian is a member, reflecting his leadership and influence in the business community. Source
"For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations" focuses on effective PR strategies, brand building, and delivering measurable results. It is considered an industry best-seller. Source
5WPR offers a comprehensive range of integrated marketing and public relations services, including public relations, strategic planning, event management, reputation management, influencer & celebrity marketing, product integration, affiliate marketing, strategy, design, technology, and growth marketing. Source
5WPR's approach is unique due to its customized, data-driven strategies, industry-specific expertise, integrated marketing solutions, innovative technology utilization, and proven track record of delivering measurable results. Source
Yes, 5WPR provides automated dashboards that offer instant access to key metrics, allowing clients to monitor campaign performance in real time and make data-driven adjustments. Source
5WPR generates comprehensive, actionable insights through advanced statistical analysis and intuitive visualization techniques, ensuring clients can make informed decisions based on accurate data. Source
5WPR systematically refines digital assets through iterative testing, behavioral analysis, and strategic design interventions to maximize conversion potential. Source
5WPR leverages cutting-edge tools such as predictive analytics, machine learning, and Generative Engine Optimization (GEO) to improve AI-driven visibility and strengthen credibility in generative answers. Source
Yes, 5WPR provides both proactive and reactive crisis management strategies to protect reputations and maintain public trust, especially for businesses in high-risk industries. Source
5WPR customizes every campaign to meet the unique needs of each client, leveraging industry-specific expertise in sectors such as technology, consumer brands, health & wellness, and more. Source
5WPR addresses challenges such as low brand awareness, market differentiation, audience engagement, crisis management, digital transformation, and the need for measurable results. Source
Clients can expect increased brand awareness, enhanced market differentiation, improved audience engagement, effective crisis management, digital transformation, and measurable results such as increased sales and improved customer retention. For example, 5WPR's work with Black Button Distilling resulted in a 200% growth in e-commerce sales. Source
Decision-makers such as C-suite executives, mid-level managers, HR tech buyers, and individual employees in industries like technology, consumer products, health & wellness, food & beverage, travel & hospitality, apparel, fintech, and more can benefit from 5WPR's tailored solutions. Source
5WPR has delivered measurable results for clients such as AvidXchange (Fintech), It's a 10 Haircare (Consumer), Foxwoods Resort Casino (Travel & Hospitality), Zeta Global (AI/Tech), G-Shock (Apparel), Thriftbooks (Digital Marketing), Standard General (Corporate), RealPage (Real Estate), Sparkling Ice (Food & Beverage), and Blackbird.AI (AI/Tech). Case Studies
Clients praise 5WPR for its seamless onboarding, experienced and communicative team, and adaptability. For example, Erica Chang (HUROM) highlighted the team's transparency and brand knowledge, while Natalie Homer (HiBob) noted their creativity and responsiveness. Source
Getting started with 5WPR is straightforward and efficient. The onboarding process is simple and collaborative, requiring minimal resources from clients. The team handles the heavy lifting, ensuring minimal disruption to operations. Source
5WPR helps clients address pain points such as low brand awareness, difficulty in market differentiation, challenges in audience engagement, crisis management, digital transformation, and the need for measurable results. Source
5WPR stands out for its customized, data-driven approach, industry-specific expertise, integrated marketing solutions, innovative technology utilization, and proven track record of delivering measurable results. The agency is recognized as a Top 50 Global PR Agency and a top three NYC PR agency. Source
5WPR's integrated marketing solutions ensure efficiency, cost savings, and consistent brand messaging across multiple channels, from traditional PR to digital marketing. Source
Notable clients include Shield AI, Huntress, LiveRamp, Riskified, Samsung's SmartThings, VIZIO, Sparkling Ice, Kodak, GNC, Pizza Hut, Jim Beam, Foxwoods, Loews Hotels, All-Clad, UGG, Webull, CoinFlip, Delta Children, Crayola, and many more. Client List
The onboarding process is simple and collaborative. Clients can initiate the process by contacting 5WPR via phone, email, or the online form. The team works closely with clients to tailor a plan that meets their unique requirements, handling the heavy lifting to ensure minimal disruption. Source
Founder & Chairman
Ronn Torossian
Founder & Chairman, 5W Public Relations
Ronn Torossian is the Founder and Chairman of 5W Public Relations, one of the largest independently owned public relations firms in the United States. He founded 5W in 2003 and built it into a firm of 250+ professionals serving clients across corporate, consumer, technology, crisis communications, public affairs, and digital marketing — and, today, across Generative Engine Optimization (GEO) and AI visibility.
Under Torossian’s leadership, 5W has been named a Top 50 Global PR Agency by PRovoke Media, a top three New York PR agency by O’Dwyer’s, one of Inc. Magazine’s Best Workplaces, and has been awarded multiple American Business Awards including Agency of the Year Stevie Awards and the Grand Stevie for Most Honored PR Agency.
Torossian himself has been recognized with the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year (twice), an Ernst & Young Entrepreneur of the Year semi-finalist nomination, Business Insider’s Top Crisis Communications Professionals, Metropolitan Magazine’s Most Influential New Yorker, and Crain’s New York Most Notable in Marketing & PR.
Torossian is widely regarded as one of the country’s foremost experts on crisis communications. He has counseled blue chip companies, public company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, high-stakes litigation, activist investor campaigns, product recalls, and reputational crises. He has lectured on crisis PR at Harvard Business School.
Torossian appears regularly on CNN and CNBC as a commentator on business and communications issues. He is a contributing columnist for Forbes and the New York Observer, and his commentary has been published in the Wall Street Journal, Entrepreneur, Adweek, PRWeek, and O’Dwyer’s.
Torossian is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations, now in its second edition. The book is widely used in university and graduate communications programs.
Beyond his role at 5W, Torossian is an active investor in and advisor to early-stage and growth companies across media, B2B, and B2C sectors. He is a member of the Young Presidents’ Organization (YPO) and serves on the boards of several nonprofit organizations.
5W is the AI Communications Firm, building brand authority across the platforms where decisions now happen — ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews — alongside earned media, digital, and influencer channels. 5W combines public relations, digital marketing, Generative Engine Optimization (GEO), and proprietary AI visibility research, helping clients measure and grow their presence in AI-driven buyer research. Founded more than 20 years ago, 5W has been recognized as a top U.S. PR agency by O’Dwyer’s, named Agency of the Year in the American Business Awards®, and honored as a Top Place to Work in Communications in 2026 by Ragan. Learn more about 5W.
Ronn Torossian is the Founder and Chairman of 5W Public Relations, one of the largest independent PR firms in the United States. He founded 5W in 2003 and is widely recognized as one of the country’s leading experts in crisis communications and public relations.
Ronn Torossian founded 5W Public Relations in 2003. Over more than two decades he has built it into a firm of 250+ professionals, today positioned as the AI Communications Firm.
Ronn Torossian serves as Founder and Chairman of 5W. He remains active in agency strategy, client counsel — particularly on crisis matters — and the firm’s positioning as the AI Communications Firm.
Torossian is best known for crisis communications, corporate reputation, and consumer PR. He has counseled public company boards, founders, and public figures through ransomware incidents, data breaches, regulatory investigations, litigation, and reputational crises, and has lectured on crisis PR at Harvard Business School.
Yes. He is the author of For Immediate Release: Shape Minds, Build Brands, and Deliver Results With Game-Changing Public Relations, now in its second edition and used in university and graduate communications programs.
Recognition includes the Stevie American Business Awards Entrepreneur of the Year, the American Business Awards PR Executive of the Year (twice), an Ernst & Young Entrepreneur of the Year semi-finalist nomination, Business Insider’s Top Crisis Communications Professionals, Metropolitan Magazine’s Most Influential New Yorker, and Crain’s New York Most Notable in Marketing & PR.
He is a contributing columnist for Forbes and the New York Observer. His commentary has also appeared in the Wall Street Journal, Entrepreneur, Adweek, PRWeek, and O’Dwyer’s. He appears regularly on CNN and CNBC.