Product Integration

5W Public Relations empower brands to reach target audiences through proactive placement and product integration. When it comes to marketing a product and services, there can be a lot of competition, and it's often difficult to find a brand's niche. At 5WPR, our expertise enables us to help products break through the clutter in a crowded, distracted market and find success.


When a consumer sees a product in a magazine, television show, or movie, it directly influences their opinion of the brand. Creating a buzz surrounding the product, and leads to an increase in sales. Consumers want to hear about new brands from sources they trust.


At 5WPR, we are skilled at brand integration in all aspects of media, increasing brand awareness, and driving consumers to purchase. Our product integration and public relations capabilities include:

  • Industry and Competitor Research & Analysis
  • Media Strategy and Media Relations
  • Trend Forecasting
  • Traditional & Digital PR Campaigns
  • Influencer Seeding & Campaigns
  • Press & Consumer Events
  • Surveys & Infographics
  • Strategic Partnerships & Co-branding
  • Media Training
  • And More


Decleor, an essential oils skincare company, creates product and spa treatments based on aromatherapy. They offer a range of natural, essential oil-based skincare products for the body and face. They treat a variety of skin concerns, offer professionally blended essential oils, and use treatments that are guaranteed to revitalize, destress, and hydrate their client's skin.

Based in Paris, Decleor came to 5W Public Relations in hopes of breaking into new markets and connecting with consumers on a global level. After creating an extensive, personalized campaign that involved placing the Decleor product strategically on social media, magazines, and events, their brand saw a significant increase in consumer engagement and sales.

Cindy Willette, Director of Marketing at Decleor, raved that "5W PR has been steadfast in securing one amazing opportunity after another, and our PR results have skyrocketed." Our one-on-one approach to Decleor's unique needs proved to be a surefire way to find success.


What is the purpose of product integration?

In 2020, consumers are becoming increasingly digital. This means that product integration is more essential than ever. There is no chance your product or brand will reach its target audience, if you are not being marketed correctly on the right platforms. Product placement is all about connecting with the consumer, no matter where they are.

5WPR was named Public Relations Agency of the Year in 2018 and again in 2020 by the American Business Awards, the nation's most well-regarded business awards program. 5W has also received the American Business Awards designation as a Stevie Gold Winner, Stevie Silver Winner, and Stevie Bronze Winner.

Beyond the awards and accolades, we believe in providing personalized, top-quality service to each and every one of our clients. All businesses are different, which is why we tailor every product integration campaign to meet a brand's unique needs. We are dedicated to forming seamless partnerships to get a product's story out to the world.


Ready to get a product out there? We're here to help! Visit our Contact page to get in touch with one of our Product Integration experts today.


As agency of record for Decléor Paris, 5W Public Relations was tasked to...

Case Study
Case Study
Case Study
Case Study


Loacker, the #1 global wafer cookie brand, tasked 5W with creating a campaign that would bring awareness to the...


Over 4 million babies are born in the U.S. each year, making new and expecting parents one of the biggest consumer markets of purchasing...

Case Study
Case Study