Public Relations and
Communications for the AI Era.
5W Public Relations is a PR, creative and AI visibility agency headquartered in Miami, with offices in Tampa and New York. It combines earned media, digital strategy and generative search visibility so brands are named wherever buyers search, scroll or ask an AI assistant.
2026 PR Agency of the Year Finalist
Ragan's PR Daily Awards. Winners announced in December.
We Worked With
The Next Generation of Brand Visibility
Be Found. Be Trusted. Be Recommended.
Buyers read the press, scroll their feeds, search Google and ask AI assistants, often in the same afternoon. 5W connects all of it, so your brand shows up, holds up and gets chosen wherever the decision is made.
Earned media, digital, influencer, paid and generative search work as one program, building the credibility every channel draws on, from the front page to the answer engine.
Be Found
In the outlets, feeds, search results and AI answers your buyers check before they decide.
Be Trusted
Through earned coverage, credible voices and a reputation that holds up under scrutiny.
Be Recommended
Named when someone asks which brand to choose, whether that's a journalist, a creator, a customer or an AI assistant.
Results that moved revenue.
See all case studies →Founded in 2003. Independent.
5W is one of the largest independent communications firms in the United States. We are a public relations firm reimagined for the AI era — combining earned media, generative engine optimization (GEO), and AI-driven audience intelligence to put brands in front of buyers wherever they search, scroll, or ask.
We work with Fortune 500 companies, IPO candidates, challenger brands, and category creators including Zeta, Nokia, Vizio, and Webull.
The 5W Communications Stack
Three disciplines. One firm. Integrated by design. Earned media, crisis and reputation, executive visibility, content, social, influencer and creator programs, performance marketing, programmatic, affiliate, and media planning work together to connect communications to revenue.
- Earned — Earned Media, Crisis & Reputation, Executive Visibility
- Owned — Content Studio, Social, Influencer & Creator
- Paid — Performance Marketing, Programmatic, Affiliate & Media Planning
Built for what brands need now
5W has built new practices for generative engine optimization, AI PR and digital marketing, predictive reputation management, litigation PR and legal tech, pre-IPO financial communications, HR tech and future of work, women's health, aging and longevity, and cybersecurity communications.
Talk with a senior strategist about your brand’s visibility across ChatGPT, Gemini, Perplexity and Google AI Overviews.
See where your brand shows up in AI↗What our partners say
“5W helped us connect our entire narrative engine. Within a year, we were the brand competitors were chasing.”
Priya Mehta
CMO, Zeta Global
Latest from 5W
How to Set Up Your “Business in ChatGPT” Profile (and Understand Its Data)
Read the article →Research that sets the agenda.
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Blog
View All →The Four Signals: How to Engineer a Brand to Be Cited Inside AI Answers.
Generative search is rewriting visibility. We break down the four signals — authority, structure, freshness and citation density — that determine which brands get named by AI models, and which disappear.
Read More →
Get in touch
Let's make your brand impossible to ignore.
Tell us what you're working on. A senior strategist will respond within one business day.
- info@5wpr.com
- Phone
- 212.999.5585
- Offices
- Miami · HQ100 SE 2nd Street, Floor 38
Miami, FL 33131Tampa110 South 12th Street
Tampa, FL 33602New York469 7th Avenue, Floor 8
New York, NY 10018