The Cannabis Communications Gap
A report on why the cannabis industry operates with limited communications infrastructure despite its rapid growth.
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Original Research, Reports & Brand Intelligence
Explore 5WPR’s latest research on consumer behavior, AI visibility, brand trust, crisis communications, emerging industries, and the forces reshaping modern marketing.
Our reports help brands understand how audiences discover, evaluate, and engage with companies across search, media, social platforms, and AI-generated answers.
Gaming Trust Index 2026
A study on how trust, reputation, and earned media shape marketing performance in gaming and gambling.
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Israeli Tech in Florida
A study documenting the economic impact of Israeli-founded technology companies operating across Florida.
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The Crisis Tax
New research quantifying the financial cost of poor crisis communications and its impact on shareholder value.
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The SaaS Content Paradox
An analysis of why SaaS companies are spending more on content marketing while many are getting less from it.
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The Wealth Migration Report
A 5WPR and Haute Jets report on where the world's wealthy are moving and the private aviation routes following the money.
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The Hospitality Celebrity Index
A research report on why some celebrity hospitality brands last for decades while others fail quickly.
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The Loyalty Premium 2026
A report on how loyalty, trust, and customer retention shape brand value and long-term growth.
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Claude in Israel: Startup Nation Study
A study examining Claude’s presence, usage, and relevance within Israel’s startup and technology ecosystem.
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The Celebrity-Brand Fit Index
A sector-by-sector analysis of where celebrity brand partnerships create value — and where they can destroy it.
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The GEO Reckoning
A report on how AI answer engines are reshaping brand discovery and why Generative Engine Optimization now matters.
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PR & Marketing Education
A guide to how PR and marketing education is evolving in an industry shaped by AI, data, and integrated communications.
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LinkedIn Founder Voice Playbook: Health Tech 2026
A playbook for health tech founders on building authority, trust, visibility, and category leadership on LinkedIn.
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The Pickleball AI Visibility Index 2026
A ranking of the top American pickleball brands by AI citation share across major answer engines.
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The EdTech AI Visibility Index 2026
A report on how education technology brands are surfaced — or disappear — inside AI-powered learning and buyer research.
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The US Grocery Retail AI Visibility Index 2026
A ranking of the top U.S. grocery retailers by AI citation share across ChatGPT, Claude, Perplexity, and Google AI Overviews.
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The US Sports Betting & Gaming AI Visibility Index 2026
A report on which sports betting and gaming operators are winning inside AI-powered consumer research.
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The Entertainment & Streaming AI Visibility Index 2026
A ranking of streaming services, studios, and production companies by AI citation share across major answer engines.
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The DTC Graveyard 2026
An analysis of why brands built for clicks struggled while brands built for citations survived.
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The Weight Loss & Metabolic Health AI Visibility Index 2026
A study of how GLP-1, weight loss, and metabolic health brands appear inside AI-powered consumer research.
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The Male Aesthetic Revolution 2026
A report on the growth of male grooming, hair restoration, aesthetics, and cosmetic procedures.
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The Dating App AI Visibility Index 2026
A report on how dating apps are surfaced, recommended, and compared inside AI-powered consumer research.
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The AI-Era Brand Intelligence Playbook
A strategic guide to how brands compete, measure, and win in an AI-driven discovery environment.
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PR & Marketing Education Study 2026
A benchmark study on how PR and marketing education must adapt to AI-driven communications.
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Israeli Tech in Texas
A study on the expansion of Israeli-founded companies into Texas and their impact on the regional tech ecosystem.
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In Tune With AI
A 5W × Talent Resources global index ranking the 50 celebrities, athletes, founders, and creators most aligned with the artificial intelligence era.
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The 2026 Legal AI Visibility Report
A report on how generative AI is reshaping how clients find lawyers and why the legal industry is behind the AI discovery shift.
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GEO vs. SEO: The 2026 Venn Diagram
A 5W GEO Practice Guide explaining where generative engine optimization overlaps with SEO, where it diverges, and how brands should adapt.
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Wikipedia for Brand Authority
A GEO practice guide explaining why Wikipedia is a major AI citation source and how brands can build durable authority.
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AI and the Israeli Brand
A 5W research study on how LLMs and GEO are reshaping consumer discovery, earned media value, and marketing spend in Israel.
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The PR Advantage in Affiliate Marketing 2026
A 5W research report on why earned media relationships produce stronger affiliate programs and better partner quality.
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