Case Study
cbdMD
Overview
cbdMD is one of the leading and most highly trusted and recognized CBD brands on the market today, offering a comprehensive line of US-produced, THC-free CBD products in various delivery formats. In addition to its main line of products, it also offers a range of veterinarian-formulated pet products through Paw CBD and a range of beauty and skincare products through cbdMD Botanicals. cbdMD is the first publicly traded CBD brand with the purest, highest quality products at affordable prices, with its products sold in thousands of retail stores across the country. The client tasked 5W with generating top-tier product and brand coverage to achieve widespread consumer, industry, and business awareness - while also reaching pre-determined KPI benchmarks - to help the brand stand out from competitors and continue to be viewed as an authority in the space.
Strategy
5W leveraged relationships with consumer, business, and trade media to secure a diverse array of coverage that positioned cbdMD as an established leader in the CBD space, focusing on product placement and brand features highlighting executives and key partnerships and initiatives.
Results
5W secured coverage for cbdMD across consumer, industry, and business publications, including features, thought leadership, and product reviews with outlets including Business Insider, Forbes, CNN Business, Seeking Alpha, Refinery29, Rolling Stone, Thrillist, Yahoo! Life, Good Housekeeping, VICE, Benzinga, NBC New York, CBD Today, CBD Retail Insights, Pet Age, and more. The team far-exceeded the KPI benchmarks established upon start up, garnering a total of 130 placements and 998,215,617 total impressions, during the six-month partnership.
