Case Study / Ashley Stewart

OVERVIEW

Ashley Stewart, a global fashion and lifestyle brand, has propelled itself to be on the vanguard of social commerce. Founded in Brooklyn, New York, Ashley Stewart has always stood for uncompromising style, fashion, confidence, and empowerment for the woman who flaunts her curves.


In 2019, Ashley Stewart partnered with Kendall & Kylie Jenner to launch Kendall + Kylie Collection's first-ever extended sizing line. The client tasked 5W with building awareness around the partnership, ultimately driving sales for the clothing line.

Ashley Stewart
STRATEGY

To capture the attention of top tier publications, 5W used the collection look-book to convey the brand's key partnership message to editors, as well as leverage the unique partnership with Kendall + Kylie to reinforce Ashley Stewart's brand story of the neighborhood girl gone global.

The team targeted key media publications to offer the announcement exclusive, in addition to pitching primary media targets under embargoes. The team supported these efforts with a press release on the day of the launch to reach larger audiences, generate buzz, and build awareness around the collection.

Ashley Stewart
Ashley Stewart
RESULTS

5W conducted strategic media outreach surrounding the launch of the Ashley Stewart X Kendall + Kylie collection. The announcement exclusive was released by WWD on November 21st, 2019.

Total Media Impressions: 263, 331, 845

Total Placements: 73

  • WWD
  • teenVOGUE
  • msn
  • Yahoo!
  • Good Morning America (online)
  • The Shade Room
  • POPSUGAR
  • Hello Giggles
  • Elite Daily
  • VOGUE
  • StyleCaster

263M+

Impressions.

73

Media placements.

Agency of the year
PR News
PRN Platinum
2020-ODWYERS

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