Overview
Columbia Care is one of the largest and most experienced cultivators, manufacturers and providers of medical and adult-use cannabis products and technology-based services with licenses in 18 US jurisdictions and the EU. Columbia Care currently operates 99 facilities including 76 dispensaries and 23 cultivation and manufacturing facilities. With more than four million sales transactions since its inception in 2012, Columbia Care is known for setting the standard for compassion, professionalism, quality, care, and innovation in the rapidly expanding cannabis industry.
As a leading cannabis company with well-rounded and knowledgeable executives, 5W sought to elevate the company's brand awareness through both national and regional opportunities that would connect it directly to its core audiences and spotlight the executives' positions as thought leaders in the cannabis space.
Strategy
5W launched an all-encompassing media relations strategy aimed at positioning Columbia Care as a global leader in the cannabis industry. Through announcement and brand outreach as well as inserting executives into timely news opportunities on both a national and regional scale, the team was able to help Columbia Care secure new interest from investors and consumers.
Results
5WPR secured over 478.9 million media impressions within its first year of partnership. Brand profile stories included Forbes, Bloomberg, Business Insider, Benzinga, Seeking Alpha, Marijuana Business Daily, Marijuana Times, Ganjaprenuer, Associated Press and countless more. Business and Industry awards for the company include Crain's New York Business Fast 50, The Growjo 10,000 World's Fastest Growing Companies and The Commercial Cannabis Awards.
