Case Study / CBDistillery

OVERVIEW

CBDistillery™, the flagship brand of Balanced Health Botanicals, was founded in 2016 with the belief that everyone deserves access to high quality, effective, and affordable CBD products. CBDistillery is on a mission to lead the CBD movement by providing the masses with easy access to hemp-derived CBD products, widespread education, the latest industry research and verified consumer testimonials. Under that vision, the brand has served over 2 million people in the United States and continues to invest in products with an aim of helping people take back control of their health and wellness. Following the passing of Hemp Farm Bill, the industry grew exponentially with 3,000+ brands emerging and leaving less room for previously established brands, like CBDistillery, to own the market. From the start of our partnership through today, 5W is tasked with elevating the CBDistillery brand and products across consumer and trade audiences to own the conversation surrounding CBD education, to maintain a consistent level of brand awareness and to remain an industry leader.

PRACTICE AREAS
Cannabis, CBD & THC
AVIDXCHANGES
STRATEGY

As consumer education about CBD continues to grow, 5W has worked closely with the brand to leverage CBDistillery's key thought leaders, research and industry reports, consumer insights and product innovation to maintain the brand's share of voice as a leader and powerful resource within the CBD space. 5W leveraged relationships with consumer and trade media to deliver an array of media placements that positioned CBDistillery as a go-to resource for CBD products and knowledge reflecting product placement and industry thought leadership. Target publications included both national mainstream media, as well as key trade publications.

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RESULTS

5W secured media placements for CBDistillery across mainstream and trade publications, including feature placements and reviews. National buzz included placements in CNN Business, Cheddar, PBS News Hours, Popsugar, Mashable, Pix11 and more.

100+

Consumer and Industry-targeted articles

1.1

Billion impressions

Agency of the year
PR News
PRN Platinum
2020-ODWYERS

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