CASE STUDY / WAVYTALK x Amazon Prime Day
creating MAJOR BUZZ FOR VIRAL HAIR TOOLS BRAND ON AMAZON PRIME DAY
Brand Storytelling / Media Amplification / Sales
Wavytalk has quickly become a brand everyone is talking about, garnering over 1B+ views on TikTok. 5W was tasked with positioning Wavytalk at the forefront amongst hundreds of other beauty brands in the famously known retail holiday: Amazon Prime Day. Capitalizing on Wavytalk's already incredible prices with the added discounts, the team continued this momentum to further increase brand awareness, generate buzz with the media and ultimately support an increase in sales.
STRATEGY
Amazon Prime Day is a two-day sale that's announced only two weeks ahead of time, so the agency needed to act quickly and strategically pitch editors in a timely and effective manner. We highlighted Wavytalk's popularity paired with their impressive sales stats and product features for impactful media storytelling. We stayed in the moment - touching upon current beauty trends, pop culture discussions and consumer needs. Although not the main focus for this activation, we used this opportunity to tease a newly penned Stylist Brand Ambassador, Andrew Fitzsimons, to further strengthen Wavytalk's credibility as a brand with a well-known celebrity stylist behind the company.
RESULTS
In just two weeks, 5W secured 60+ placements across online and social outlets, totaling 4.5B+ impressions across top beauty publications including Allure, Elle, TODAY, Marie Claire, WWD and more. We even saw organic Instagram Stories posted on Allure and CNNUnderscored accounts, linking back to Wavytalk's Amazon to purchase. Our efforts supported a sellout of the brand's hero product, a marker of a truly successful sales event.
Wavytalk saw a 53% increase in units sold compared to Prime Day 2023, and their sales revenue grew by 60% from January-July 2024 - higher than the year-over-year sales revenue increase they're seeing overall, which is closer to 50% from the same time period last year.
