Position Influential as the world's leading influencer marketing company

Overview

Influential, the world's largest influencer marketing company by revenue, is an AI-powered Social Intelligence™ platform backed by IBM Watson. With massive platform partnerships including TikTok, Instagram, Twitter, and more, it creates opportunities for its huge user base of over 3+ million influencers to connect with Fortune 1000 brand partners like McDonald's, NBA, NFL, Pepsi, and more.

After signing on as a client in 2018, Influential initially tasked 5W with promoting a Series B funding round. Thanks to a massively successful announcement, 5W was tasked with up-leveling Influential and CEO & Co-Founder, Ryan Detert with the goal of acquisition in mind. Through a variety of tactics, the team solidified Influential as the world's leading influencer marketing company during a time when the creator economy was reaching an inflection point, helping the company to achieve its goal.

Strategy

5W's campaign focused on activating thought leadership initiatives that would highlight Influential as the go-to source for any news in the influencer marketing realm. Successful topics include NIL rule changes for student athletes, the future of live shopping and the numerous social media platform changes that have occurred over the years. Additional strategy includes supporting Influential on company announcements surrounding funding, partnerships and company news, and positioning CEO, Ryan Detert as an industry expert and trusted thought leader.

Results

5W continues to successfully position Influential as a leader in influencer marketing, social media and all things surrounding the booming creator economy. As CEO, Ryan is a well-known thought leader in the space, with commentary included in CNBC, TechCrunch, Business Insider, Forbes, Adweek and much more. He was also included as one of Adweek's 40 Under 40.

5W has led campaigns around several of Influential's partnerships with organizations and influencers including the MLB Player's Association, the World Health Organization's partnership with the virtual influencer, Knox Frost, Shaquille O'Neal's kids entering brand deals in the age of NIL, and many more. We have secured exclusive coverage for many of these campaigns in top-tier publications including CNN, VentureBeat, Cheddar, WIRED, Fortune, Campaign, Digiday, The Drum, and much more.