Overview
Fictiv is a global manufacturing company that simplifies sourcing for custom manufacturing, from prototype to production. Through its highly vetted manufacturing network, AI-powered technology platform, and global operations centers across the USA, Mexico, India, and China, Fictiv delivers fast, high-quality custom manufacturing services from quote to delivery. Fictiv's capabilities span the full mechanical bill of materials, including Injection Molding, Compression Molding, 3D Printing, CNC Machining, Urethane Casting, Die Casting, and Sheet Metal. To date, Fictiv has delivered more than 30 million commercial and prototype parts for early-stage companies and large enterprises alike, helping them innovate faster, free up precious resources, and drive profitable growth.
Strategy
5W's campaign started with a Series E Funding round. From there, the team remained focused on securing a consistent cadence of media coverage to establish the company as the leader in manufacturing and supply chain and highlight the importance of supply chain agility amidst geopolitical tensions and economic strife. Additionally, due to their location(s) and volatility around economic events, the team continually refined messaging.
Results
5W successfully built the brand's awareness and created a wider media profile, which included top-tier publications such as Business Insider, Bloomberg, Financial Times, TechCrunch, NASDAQ, and Forbes.
Rising Team
As a new company, Rising Team had no established brand presence in the market.
Dragontail Systems
Dragontail Systems is revolutionizing the Quick Service Restaurant (QSR) and foodservice industry, through software that optimizes the entire restaurant kitchen, order and delivery process for global brands and local mom and pops.
