Covers.com

Overview

Covers.com is an information and analysis site for online sports betting and casinos. 5WPR has been working with Covers.com for nearly three years, increasing awareness of the brand with an emphasis on link building with earned, mainstream media.

Strategy

5W's campaign is heavily focused on thought leadership, offering its industry leading analysists as experts in the industry. Much of the team's success this year has been around sports betting regulation and legislation in new markets or markets considering it, including North Carolina, Mississippi, Oklahoma, and Missouri. The team also helped create and publicize a report from a survey on the most loyal NFL fanbase.

The sports betting and casino landscape is loaded with competition, especially from a media perspective where they are competing with sportsbooks, who also have partnerships with publications, for commentary.

Results

This year alone, the 5W team secured 167 media placements, 93 broadcast segments and syndications, and 58 linkbacks.