Case Study

DailyPay

Technology HR Tech & Future of Work
DailyPay

Overview

DailyPay is a financial platform that grants employees access to their earnings in real time. It strives to provide hourly workers with financial freedom and to streamline the process of moving money from financial institutions to the employee. DailyPay has partnered with many notable companies such as Sonic Drive-In, Sbarro, Coborn's Inc., and more. DailyPay sought out 5W to increase awareness and effectively position the company as the leading financial benefit platform for employees.

DailyPay
DailyPay

Strategy

Upon kickoff, 5W immediately positioned DailyPay's Chief Innovation Officer Jeanniey Walden as an expert in the economy, HR, and workplace by inserting her into conversations about inflation, return to work, monthly jobs reports, unemployment, and more. When monthly job numbers were released, 5W offered quotes from Walden to get into these stories, incorporating insight into what the reports meant for workers.

5W also kept a finger on the pulse of the news cycle, looking into topics related to inflation, wages, and hiring trends, putting Walden and other spokespeople forward for print, online, and broadcast media to discuss topics such as the impact of inflation on earned wages, how someone can determine if their salary increase was a true increase due to inflation, the most in-demand company perks for employees, and how companies can effectively attract workers in a competitive hiring environment.

To support DailyPay' s partnership news, 5W took a localized pitching approach, offering DailyPay and client spokespeople to discuss how earned wage access is helping employees in certain regions. This multi-pronged strategy allowed 5W to keep DailyPay top-of-mind for journalists while building awareness through consistent, quality media coverage.

17.9

Billion media impressions

Results

By targeting various verticals such as HR, personal finance, retail, workplace, and benefits, 5W successfully built brand awareness for DailyPay and positioned them as a leader in on-demand pay. Top-tier media was secured week over week - reaching 17.9 billion impressions in under three years - with notable placements including features in The New York Post, Business Insider, CBS Evening News with Norah O'Donnell, Forbes, CNBC, and many more.

5W Public Relations has positioned DailyPay as a leader in the fintech space, achieving 17.9 billion media impressions through expert commentary and targeted outreach. Discover how our Fintech Marketing Agency strategies can enhance your brand's visibility and drive meaningful media engagement.

Error Occurred While Processing Request The web site you are accessing has experienced an unexpected error.
Please contact the website administrator.

The following information is meant for the website developer for debugging purposes.
Error Occurred While Processing Request

The element at position 0 of dimension 1, of array variable "SELECTEDPRACTICEAREAS," cannot be found.

 
The error occurred in C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1889
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1873
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Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm: line 1
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/content/practice/dailypay.cfm: line 101
Called from C:/HostingSpaces/wprcom/5wpr.com/wwwroot/practice/DailyPay.cfm: line 19
 
1887 :                 }
1888 :                 //Selection of case studies.
1889 :                 cs = LCase(selectedPracticeAreas[RandRange(1,arrayLen(selectedPracticeAreas))]);
1890 :                 ViewMoreLink = "/practice/case-study.cfm?cs=" & cs;
1891 :                 i=1;
Resources:

Browser   Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)
Remote Address   66.248.200.9
Referrer   https://5wpr.com/practice/dailypay.cfm
Date/Time   26-Dec-24 08:21 AM
Stack Trace
at cfcase2dstudies2ecfm446240863._factor86(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1889) at cfcase2dstudies2ecfm446240863._factor90(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1873) at cfcase2dstudies2ecfm446240863._factor91(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1870) at cfcase2dstudies2ecfm446240863._factor92(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1841) at cfcase2dstudies2ecfm446240863._factor95(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:6) at cfcase2dstudies2ecfm446240863.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/sharedcontent/case-studies.cfm:1) at cfdailypay2ecfm612319432.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/includes/content/practice/dailypay.cfm:101) at cfDailyPay2ecfm2140634256.runPage(C:/HostingSpaces/wprcom/5wpr.com/wwwroot/practice/DailyPay.cfm:19) 

coldfusion.runtime.CfJspPage$ArrayBoundException: The element at position 0 of dimension 1,                  of array variable "SELECTEDPRACTICEAREAS," cannot be found.
	at coldfusion.runtime.CfJspPage.ArrayGetAt(CfJspPage.java:1589)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1907)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1859)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1326)
	at coldfusion.runtime.CfJspPage._arrayGetAt(CfJspPage.java:1310)
	at cfcase2dstudies2ecfm446240863._factor86(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1889)
	at cfcase2dstudies2ecfm446240863._factor90(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1873)
	at cfcase2dstudies2ecfm446240863._factor91(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1870)
	at cfcase2dstudies2ecfm446240863._factor92(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1841)
	at cfcase2dstudies2ecfm446240863._factor95(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:6)
	at cfcase2dstudies2ecfm446240863.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\sharedcontent\case-studies.cfm:1)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:5088)
	at cfdailypay2ecfm612319432.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\includes\content\practice\dailypay.cfm:101)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.runtime.CfJspPage._emptyTcfTag(CfJspPage.java:5088)
	at cfDailyPay2ecfm2140634256.runPage(C:\HostingSpaces\wprcom\5wpr.com\wwwroot\practice\DailyPay.cfm:19)
	at coldfusion.runtime.CfJspPage.invoke(CfJspPage.java:256)
	at coldfusion.tagext.lang.IncludeTag.handlePageInvoke(IncludeTag.java:749)
	at coldfusion.tagext.lang.IncludeTag.doStartTag(IncludeTag.java:578)
	at coldfusion.filter.CfincludeFilter.invoke(CfincludeFilter.java:65)
	at coldfusion.filter.ApplicationFilter.invoke(ApplicationFilter.java:573)
	at coldfusion.filter.RequestMonitorFilter.invoke(RequestMonitorFilter.java:43)
	at coldfusion.filter.MonitoringFilter.invoke(MonitoringFilter.java:40)
	at coldfusion.filter.PathFilter.invoke(PathFilter.java:162)
	at coldfusion.filter.IpFilter.invoke(IpFilter.java:45)
	at coldfusion.filter.ExceptionFilter.invoke(ExceptionFilter.java:97)
	at coldfusion.filter.BrowserDebugFilter.invoke(BrowserDebugFilter.java:81)
	at coldfusion.filter.ClientScopePersistenceFilter.invoke(ClientScopePersistenceFilter.java:28)
	at coldfusion.filter.BrowserFilter.invoke(BrowserFilter.java:38)
	at coldfusion.filter.NoCacheFilter.invoke(NoCacheFilter.java:60)
	at coldfusion.filter.GlobalsFilter.invoke(GlobalsFilter.java:38)
	at coldfusion.filter.DatasourceFilter.invoke(DatasourceFilter.java:22)
	at coldfusion.filter.CachingFilter.invoke(CachingFilter.java:62)
	at coldfusion.CfmServlet.service(CfmServlet.java:231)
	at coldfusion.bootstrap.BootstrapServlet.service(BootstrapServlet.java:311)
	at jdk.internal.reflect.GeneratedMethodAccessor114.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:170)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:207)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at coldfusion.monitor.event.MonitoringServletFilter.doFilter(MonitoringServletFilter.java:46)
	at coldfusion.bootstrap.BootstrapFilter.doFilter(BootstrapFilter.java:47)
	at jdk.internal.reflect.GeneratedMethodAccessor109.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:253)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:176)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at org.apache.tomcat.websocket.server.WsFilter.doFilter(WsFilter.java:51)
	at jdk.internal.reflect.GeneratedMethodAccessor109.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at org.apache.catalina.security.SecurityUtil.lambda$execute$0(SecurityUtil.java:280)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:712)
	at java.base/javax.security.auth.Subject.doAsPrivileged(Subject.java:584)
	at org.apache.catalina.security.SecurityUtil.execute(SecurityUtil.java:311)
	at org.apache.catalina.security.SecurityUtil.doAsPrivilege(SecurityUtil.java:253)
	at org.apache.catalina.core.ApplicationFilterChain.internalDoFilter(ApplicationFilterChain.java:176)
	at org.apache.catalina.core.ApplicationFilterChain.lambda$doFilter$0(ApplicationFilterChain.java:137)
	at java.base/java.security.AccessController.doPrivileged(AccessController.java:569)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java:136)
	at jdk.internal.reflect.GeneratedMethodAccessor108.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.j2ee.filterchain.WrappedFilterChain.doFilter(WrappedFilterChain.java:134)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doNext(FusionReactorRequestHandler.java:698)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doHttpServletRequest(FusionReactorRequestHandler.java:256)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.doFusionRequest(FusionReactorRequestHandler.java:119)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorRequestHandler.handle(FusionReactorRequestHandler.java:736)
	at com.intergral.fusionreactor.j2ee.filter.FusionReactorCoreFilter.doFilter(FusionReactorCoreFilter.java:36)
	at jdk.internal.reflect.GeneratedMethodAccessor106.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.j2ee.filterchain.WrappedFilterChain.doFilter(WrappedFilterChain.java:71)
	at jdk.internal.reflect.GeneratedMethodAccessor105.invoke(Unknown Source)
	at java.base/jdk.internal.reflect.DelegatingMethodAccessorImpl.invoke(DelegatingMethodAccessorImpl.java:43)
	at java.base/java.lang.reflect.Method.invoke(Method.java:568)
	at com.intergral.fusionreactor.agent.filter.FusionReactorStaticFilter.doFilter(FusionReactorStaticFilter.java:54)
	at com.intergral.fusionreactor.agent.pointcuts.NewFilterChainPointCut$1.invoke(NewFilterChainPointCut.java:50)
	at org.apache.catalina.core.ApplicationFilterChain.doFilter(ApplicationFilterChain.java)
	at org.apache.catalina.core.StandardWrapperValve.invoke(StandardWrapperValve.java:167)
	at org.apache.catalina.core.StandardContextValve.invoke(StandardContextValve.java:90)
	at org.apache.catalina.authenticator.AuthenticatorBase.invoke(AuthenticatorBase.java:481)
	at org.apache.catalina.core.StandardHostValve.invoke(StandardHostValve.java:130)
	at org.apache.catalina.valves.ErrorReportValve.invoke(ErrorReportValve.java:93)
	at org.apache.catalina.core.StandardEngineValve.invoke(StandardEngineValve.java:74)
	at org.apache.catalina.connector.CoyoteAdapter.service(CoyoteAdapter.java:357)
	at org.apache.coyote.ajp.AjpProcessor.service(AjpProcessor.java:446)
	at org.apache.coyote.AbstractProcessorLight.process(AbstractProcessorLight.java:63)
	at org.apache.coyote.AbstractProtocol$ConnectionHandler.process(AbstractProtocol.java:926)
	at org.apache.tomcat.util.net.NioEndpoint$SocketProcessor.doRun(NioEndpoint.java:1791)
	at org.apache.tomcat.util.net.SocketProcessorBase.run(SocketProcessorBase.java:52)
	at org.apache.tomcat.util.threads.ThreadPoolExecutor.runWorker(ThreadPoolExecutor.java:1191)
	at org.apache.tomcat.util.threads.ThreadPoolExecutor$Worker.run(ThreadPoolExecutor.java:659)
	at org.apache.tomcat.util.threads.TaskThread$WrappingRunnable.run(TaskThread.java:61)
	at java.base/java.lang.Thread.run(Thread.java:833)