AI Communications
Communications strategy built for both human audiences and AI-mediated discovery surfaces.
AI Communications Glossary
50+ terms defining how brands appear, get cited, and earn authority inside ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
AI Visibility
The measurable presence, accuracy, and recommendation rate of a brand inside AI answer engines.
Citation Share
A brand percentage of total branded mentions surfaced by AI answer engines for a defined prompt set.
Retrieval Anchor
An entity-rich asset that AI engines repeatedly surface when answering category questions.
Share of Model
The proportion of model-generated answers in which a brand appears, is cited, or is recommended.
LLM Brand Drift
A shift in how large language models describe a brand over time.
Answer Accuracy
The degree to which AI-generated brand answers are factually correct and current.
Recommendation Rate
The percentage of prompts where an AI engine actively recommends a brand.
Cross-Engine Consensus
The consistency of brand visibility and positioning across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
Prompt Surface Area
The full set of category, brand, and buyer-intent prompts where a brand may need visibility.
Grounding Source
A source used by an AI system to support or shape a generated answer.
Synthesis Layer
The answer-generation layer where retrieved information becomes a summarized response.
AI Retrieval Signal
A content, authority, or entity signal that increases the chance of being retrieved by AI systems.
Model Mention Sentiment
The positive, negative, or neutral tone attached to a brand mention inside model output.
Entity Consistency
Consistency of brand facts, naming, and descriptions across authoritative sources.
Source Mix
The blend of earned, owned, community, analyst, and structured sources used in AI answers.
AI Answer Engine
A system that synthesizes answers instead of returning only a ranked list of links.
Generative Search
Search behavior where a model generates a direct answer from retrieved and trained information.
AI Citation Audit
A structured assessment of brand citations, gaps, and competitive position across AI engines.
AI Authority Stack
The layers of earned media, entity data, structured content, and source authority that support AI visibility.