Overview
harmati is a modern home décor brand under Bedshe International Company, Ltd. Driven by smart, thoughtful design, harmati takes into account the diverse styles, budget and functionality needs of its consumers, and believes in empowering them to create the home they've always wanted. 5W as a leading home and housewares pr agency was tasked with elevating awareness around harmati's new Atelier Collection, educating audiences on key brand pillars, and generating content that supports a direct path to purchase via the new harmati website.
Strategy
5W tapped seven mid-tier influencers to reach a large audience. Each partner developed highly engaging content highlighting how they style harmati's Atelier Collection, with content spanning across Instagram Posts, Reels and Stories, and Amazon LIVE videos as a test and learn for that specific platform. By targeting a mix of home, lifestyle, and design influencers, harmati was able to reach a wide variety of relevant consumer audiences and gain a breadth of content aesthetics.
Results
5W saw over 292K+ total engagements and 6K+ clicks driven to harmati's website. The 17 pieces of reusable content reached 2.4M+ consumers with an average engagement rate of 11.7%, with approximately 28K+ post likes. 5W achieved these results with an average campaign CPE of $0.11.
