AI Visibility Audit | GEO Audit for ChatGPT, Claude, Perplexity & Gemini
| 5W
Ranked PR Agency by O'Dwyer's
High-stakes engagements yearly
5W - The AI Communications Firm
AI Visibility Audit
Measure how your brand appears across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, then get the citation-source map and 90-day GEO roadmap needed to improve visibility.
What We Measure
Visibility, citation frequency, first-brand mention rate, source quality, sentiment, positioning, and competitor share across priority buyer prompts.
Platforms Covered
ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews, with platform-specific analysis because each answer engine weighs sources differently.
What You Get
A benchmark, source map, competitor view, and prioritized 90-day action plan for GEO, earned media, content, schema, and entity authority.
How the 5W AI Visibility Audit Works
- Prompt set design. We define 50 to 100 category-specific prompts across informational, comparison, recommendation, and purchase-intent queries.
- Platform capture. We test the prompt set across the major AI answer engines and document how the brand, competitors, and third-party sources appear.
- Citation-source mapping. We identify which publications, review sites, forums, owned pages, and structured data sources are feeding AI answers.
- Competitor benchmarking. We compare brand mention frequency, first-mention rate, sentiment, and citation share against category competitors.
- 90-day roadmap. We prioritize the earned media, content, schema, and entity-authority work that can improve AI visibility.
For CMOs
Understand whether your brand is appearing in AI-mediated discovery before buyers ever reach your website.
For Communications Teams
See which media sources, analyst references, and third-party narratives are shaping AI answers about the category.
For Growth Teams
Translate AI visibility gaps into content, schema, PR, and conversion priorities that support demand generation.
Frequently Asked Questions
What is an AI Visibility Audit?
An AI Visibility Audit measures how a brand appears, is cited, and is recommended across AI answer engines including ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews.
What does the audit include?
The audit includes 50 to 100 category-specific queries, platform-by-platform citation review, citation-source mapping, competitor benchmarking, and a prioritized 90-day GEO action plan.
How is this different from SEO?
SEO measures rankings and traffic from search results. AI visibility measures whether the brand is included inside AI-generated answers and which sources AI systems cite when describing the category.
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