How 5WPR Uses Cookies
We use cookies to operate our Sites, understand how visitors interact with our content, remember your preferences, secure our services, and improve our editorial and marketing efforts. Some cookies are strictly necessary for the Sites to function; others are optional and rely on your consent where required by applicable law.
Categories of Cookies We Use
We group cookies into four categories:
- Strictly necessary cookies. Required for the Sites to function โ for example, load balancing, security, session state, and remembering your cookie consent choices. These cannot be turned off.
- Performance & analytics cookies. Help us understand how visitors use our Sites so we can measure and improve performance. We use tools such as Google Analytics. These cookies collect information in aggregated form.
- Functional cookies. Allow the Sites to remember choices you make (such as language or region) and provide enhanced, personalized features.
- Marketing & advertising cookies. Used to deliver relevant content, measure the effectiveness of our campaigns, and, in some cases, share information with advertising partners to serve you more useful ads on other sites.
Cookies We Commonly Set
Examples of cookies you may encounter on 5WPR sites include:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| consent | 5wpr.com | Stores your cookie preferences. | 12 months |
| session | 5wpr.com | Maintains session state and security. | Session |
| _ga, _ga_* | Google Analytics | Anonymous analytics on site usage. | Up to 24 months |
| _gid | Google Analytics | Distinguishes users for analytics. | 24 hours |
| fbp | Meta / LinkedIn Insight | Measures campaign performance. | Up to 90 days |
Specific cookies may change from time to time as we update our tools and analytics providers.
Third-Party Cookies
Some cookies are set by third parties whose services appear on our Sites โ for example analytics providers (Google Analytics), advertising platforms (Meta, LinkedIn), embedded social media content (X, YouTube, Instagram, TikTok), and customer engagement tools. These third parties may use cookies, web beacons, and similar technologies to collect information about your use of our Sites and other sites. Their practices are governed by their own privacy policies.
How to Manage Your Cookie Preferences
You can control cookies in several ways:
- Consent banner. Where required, we display a cookie banner on your first visit that lets you accept, reject, or customize non-essential cookies. You can revisit your choices at any time by clearing your browser storage for our Sites.
- Browser settings. Most browsers let you view, manage, delete, and block cookies. Consult your browser's help documentation for instructions.
- Analytics opt-outs. You can install the Google Analytics opt-out browser add-on to prevent your data from being used by Google Analytics.
- Advertising choices. Visit Your Online Choices (EU) or the Digital Advertising Alliance (US) to opt out of interest-based advertising from participating companies.
Please note that blocking certain cookies may affect the functionality of the Sites and your experience.
Do Not Track
Some browsers include a "Do Not Track" (DNT) signal. There is no consistent industry standard for responding to DNT signals; at this time, our Sites do not respond to DNT signals. You may still control cookies as described above.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for legal, operational, or regulatory reasons. When we make material changes, we will update the "Last updated" date at the top of this page. Please revisit this page periodically to stay informed.
More Information
For more information about how we handle personal data, please read our Privacy Policy. If you have any questions about our use of cookies, contact us at compliance@5wpr.com.
Get in touch
Questions about this policy?
Our compliance team is happy to help with data requests, clarifications, or concerns.
ยฉ 2026 5W Public Relations, LLC. All Rights Reserved.