CES 2025: Technology with Purpose and Impact

From real-world experiences to lasting connections to measurable change, this year’s CES was about making an impact. The days of simply showcasing the newest gadgets are over; today’s brands must stand behind their advancements with clear intent. Trust, relationships, and practical applications were at the forefront, shaping how technology is responding to consumers’ needs in more relevant ways. For companies looking to gain press coverage for tech brands, having a well-executed PR strategy is more important than ever. 

How Was This Reflected at CES 2025? 

Home and Lawn Care That Handles the Tough Tasks 

This year, home automation took another step forward, with robot lawnmowers and pool cleaners drawing plenty of attention. And when we say pool cleaners, we mean a lot of them. Features like incline navigation, wall climbing, and AI-driven responsiveness demonstrated how these devices are easing the burden of upkeep. Beyond the tech appeal, these innovations give homeowners the freedom to spend more time on what truly matters, family, relaxation, and personal interests. As these products enter the market, strong tech public relations campaigns will be key to driving consumer awareness. 

AI in Action: From Concept to Everyday Use 

At CES 2024, we saw glimpses of AI’s possibilities, but this year, those ideas became real products. Humanoid robots and AI chatbots showed an impressive ability to understand, respond, and carry on conversations with remarkable accuracy. These developments suggest a future where AI is a regular part of everyday life, from customer service to companionship and household assistance. Technology communications professionals will play a crucial role in shaping the public’s perception of these AI-driven advancements. 

The Growth of TV Technology 

Television advancements are always a highlight at CES, and 2025 continued that tradition. This year’s event featured displays that pushed visual quality to new levels, with resolutions so sharp they felt almost lifelike. Weatherproof models built to endure extreme heat and heavy rain emphasized the increasing demand for durable outdoor entertainment. And, of course, the trend of massive screens remained strong, with enormous 136-inch displays making their mark in home entertainment. B2B tech PR teams will need to craft compelling narratives to ensure these products stand out in a crowded market. 

Beauty Tech Is Expanding: AI Meets Self-Care 

The intersection of beauty, wellness, and technology saw major steps forward at CES 2025. AI-powered skin assessment mirrors, personalized skincare recommendations, and robotic makeup applicators are refining self-care. These tools analyze skin health, suggest tailored routines, and even apply makeup with precision, bringing science and beauty together while making expert-level skincare more accessible than ever. With beauty tech growing rapidly, companies will need strategic digital beauty PR for tech to differentiate their products and attract media attention. 

BONUS: An Emerging Trend for CES 2026 – Sustainable Tiny Homes 

While AI dominated CES 2025, another category quietly gained traction, compact, environmentally friendly homes. Electric RVs and portable, eco-conscious living spaces made a strong impression, reflecting a rising interest in off-grid and sustainable housing options. As environmental awareness continues to grow, we expect this segment to expand significantly in 2026, offering even more choices for those seeking efficient and responsible housing solutions. PR for tech companies in the sustainable living space will be essential to highlight the benefits of these eco-conscious innovations. 

Final Thoughts: The Future Is Taking Shape 

If CES 2025 showed us anything, it’s that AI is here to stay. The vision of Rosie the Robot from The Jetsons is no longer a far-off dream, home robots are already a reality, expanding beyond cleaning to lawn care, personal assistance, and healthcare. Technology is quickly becoming an essential part of daily life, proving that its role is not just about convenience but about making a real difference. For brands in the tech industry, securing technology industry thought leadership through strategic PR efforts will be vital in shaping public perception and industry influence. 

Stay tuned, if CES 2025 is any indication, technology isn’t just getting smarter; it’s becoming more purposeful, and technology PR will be at the heart of telling these stories to the world.