Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. With this awareness, it’s likely that most marketing professionals have noticed a marked increase in the number of ads appearing from prominent technology brands such as Amazon, Facebook, and Google.

It may seem random, but it isn’t. Several key factors likely played into this strategy to push out mainstream advertising in order to update a brand’s reputation or make a push for consumer involvement. Let’s take Facebook’s recent advertising campaign around Facebook Groups as an example.

Your product page is the place where most of your customers make the call to either buy your product or leave your store. Unfortunately, it’s also an oft-neglected part of the sales funnel.

While most store owners tend to focus on improving their checkout page or tweaking what happens after a visitor adds a product to their cart, the majority of customers won’t even get that far unless you create product pages that successfully convert.

Digital marketing professionals would do well to put themselves into the customer’s shoes every now and then. Putting on a “customer hat” and thinking like a consumer can do wonders for boosting the effectiveness of a brand’s digital marketing strategy.

After all, it’s easy to get caught up in marketing jargon and metrics, while forgetting to bear in mind what the customer wants and needs. But it’s quite valuable to be able to see a brand’s marketing efforts from the consumer’s point of view.

Bubbles, booms and unicorns, we’ve seen them all. The indisputable dominance of technology and the radical transformation it’s had on the way we live, work, socialize and relax appears to be at an all-time high. If you’re not a “tech” company in today’s day and age, you’re likely to be disrupted by one. For a growing number of industries, it’s not a matter of if — it’s when.

Matt Caiola who runs the 5WPR technology PR practice knows this all too well.

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Search engine optimization has emerged as an important consideration not only for marketing teams, but PR groups too – particularly as marketing and PR become more intertwined.

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

For companies looking to build their brand, there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.

As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results.

Technology Public relations professionals should take a cue from what programmers learned through failed attempts and revisions, making tech communications easy for anyone to understand.

Best practice in software development involves seeing the end product from the user’s perspective, before you write a single line of code. While many programmers build products that run smoothly for those who think like they do, offering tools for the less technically inclined proves more difficult. Keeping user-friendliness at the forefront, is extremely important for the long-term success of apps, web platforms and new hardware devices.