According to research, if a website doesn’t load fast enough, most people are going to be clicking away from that website. 

No company wants to lose out on conversions and sales over something as simple as the website loading speed, especially if that business provides its customers with plenty of great solutions.

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers.

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns.

When companies in the SaaS industry use a sound PR strategy, they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies.

They have to figure out more cost-effective options for achieving the same PR goals. There’s no need for these companies to reinvent the PR industry to achieve success with their PR efforts because there are several tried and true PR strategies that can get them closer to success.

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data.

A survey of more than 300 marketers in North America validated this heightened concern.  Forrester Consulting conducted the study for Affinity Solutions this January. 84% told Forrester that coping with the loss of data will be a critical or high priority for them.

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Like the proverb, voice helps a brand stand out in a crowded field by giving it a distinct and unforgettable personality. Why should it Matter?

Competition, especially on digital platforms, is more competitive than ever. Visual content, logos, and reputation are still valuable, but getting the attention of today’s consumer has gotten more difficult because of all the advertising chatter and clutter. Having a distinct personality requires an equally distinctive voice.

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. This solution could benefit thousands or millions of people, as long as it gets in the right hands. While the close friends and family of the people working at the company are spreading the news about the product through word of mouth, it’s not enough to help the business scale.

Many of the people that work in fintech companies also don’t think that they should pursue digital marketing, because they believe there’s very little to market when it comes to a fintech solution, however, having a decent marketing plan in place is what many fintech startups can actually benefit from and grow through.

For any newly established business, also known as a startup, every single opportunity to showcase the business and the products or services it offers is valuable. Whether the audience is customers, potential partners, or even investors, exposure is one of the key things for a business to grow from a startup into a brand.

There are plenty of ways that businesses showcase themselves to an audience, with the most popular one being the elevator pitch.

For many, the opportunity to work from home is new and exciting, but are employees prepared to stay motivated outside of the office environment? While this seems to be the way of working for the foreseeable future due to COVID-19 closing offices and shared spaces, we’ve compiled some recommendations to keep your employees invested while working from home.

Don’t disappear on your employees, check in with your team each morning to let them know you’re at your desk and available. Keep them updated on their daily responsibilities and goals, but don’t be overbearing. Show them they have your trust to complete tasks even though they’re not being watched over.