Cryptocurrency, bitcoin, and blockchain are hot buzzwords in the tech industry these days. Blockchain is a distributed ledger that allows users to make secure payments and store currency without the need for a bank or credit card company. It provides faster, cheaper, and more secure transactions than traditional banking systems.

Blockchain has been around for nine years and is most commonly associated with bitcoin. Its applications are currently being explored across industries, and public relations is no exception. PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results.

Threats these days are a lot more different compared to how they used to be in the past, and with different types of cyber threats,  innovative technology companies are also being developed in the cyber security industry that can help other businesses defend themselves from threats and attacks.

Companies always have to be prepared before they get into a crisis situation, whether that’s facing the consequences of a damaged reputation due to malfunctioning products, or because of cyber attacks.

In a world where technology has changed how business is conducted, SaaS companies must establish a solid public relations strategy. PR is an essential part of any business’s SaaS marketing strategy and is even more crucial for Saas companies.

In today’s digital world, it’s more important than ever for SaaS companies to establish an effective public relations strategy. This has been the case for a while now because successful Saas brands have found ways to use PR to their advantage.

In the last couple of years, the tools and software in the advertising industry have been rapidly evolving to the point where companies can now utilize a large number of platforms to create highly targeted ad campaigns that are completely automated.

Many companies are more than happy to invest in ad tech because of its capabilities to target audiences while generating a lot of insights.

According to research, if a website doesn’t load fast enough, most people are going to be clicking away from that website. 

No company wants to lose out on conversions and sales over something as simple as the website loading speed, especially if that business provides its customers with plenty of great solutions.

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. The goal of every business in the industry should be to tell their stories to the target audience to attract more consumers.

Robotics and various products from robotics companies have been excessively used by consumer, commercial, and other industrial businesses, which gives robotics companies plenty of opportunities for utilizing strong public relations strategies and campaigns.

When companies in the SaaS industry use a sound PR strategy, they benefit from brand awareness, media coverage, and attracting the right consumers. However, companies in the SaaS industry don’t always have the privilege of working with PR professionals and partnering with agencies.

They have to figure out more cost-effective options for achieving the same PR goals. There’s no need for these companies to reinvent the PR industry to achieve success with their PR efforts because there are several tried and true PR strategies that can get them closer to success.

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. And while the full impact of Apple’s new rules has yet to be determined, many marketers are searching for alternative ways to continue gathering meaningful data.

A survey of more than 300 marketers in North America validated this heightened concern.  Forrester Consulting conducted the study for Affinity Solutions this January. 84% told Forrester that coping with the loss of data will be a critical or high priority for them.