So you have a great idea for a startup business, maybe a fashion startup, a new APP, or even a brick and mortar store – but now what?

Startups who fail to plan are doomed to fail. That’s why a well researched public relations strategy is vital to insure the success of your startup idea. We have laid out in this infographic – several ways a Startup can leverage PR – to get their idea and brand to the next level. Here is our Effective PR for Startups infographic!

The possibilities are nearly endless for creating new forms of public outreach.  No one understands this more than 5W Public Relations CEO Ronn Torossian, who has been a PR expert for over 15 years.  With these resources, it will not be long before the entire public relations paradigm shifts and the interconnected worlds of business, the web, and media outlets are able to fully work as one to provide everyone with exactly what they want.

For example, if you Google “airlines” or “flights” multiple times over a few days, you will begin to notice that the ads popping up on your Google searches and YouTube videos tend to be about travel.  This is the way that these sites work with advertisers to try and find those people most likely to use their services.  If you are regularly traveling, an ad telling you about 10% off hotel rooms may be something you genuinely want or need.  It’s called “microtargeting,” and it has proven to be fairly effective.