A crucial part of a public relations campaign are bylines, it is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature.

Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice.

March is Women’s History Month, and to celebrate, businesses are recognizing the women who make them successful, and taking the opportunity to bring awareness to the issues women still face daily, both inside and outside of the workplace.

5WPR is celebrating Women’s History Month internally, by thanking our female employees for everything they do, and externally, by highlighting female founded startups that are making an impact.

Marketing professionals are taking advantage of every opportunity possible to generate a buzz about their brand or products, and one of the more popular options that is transforming marketing efforts is newsjacking. This is a method of marketing that essentially involves companies or brands maximizing the buzz of current news stories and events in order to raise awareness about their own company or brand. It is generally relatively affordable or even free, and it can create a considerable amount of interest in the brand when it is done effectively.

Many of today’s news stories and current events have some negative aspect to them. It is not necessary to focus efforts on a negative news story to add your real-time spin. For example, we all remember the now-classic Oreo Superbowl Ad. Oreo successfully hijacked a major event during a sporting event, to showcase their companies brand identity, wit and voice.

Marketing to consumers is challenging, that goes without saying. Because of the challenges we as marketing professionals face in an evolving industry, it’s important to find ways to be effective with a brand’s messaging and marketing strategy.

Our question to you today is this: how well do you really know your client base or customers?

The second decade of the twenty-first century will soon come to a close, and the e-commerce economy continues to grow in leaps and bounds.

For entrepreneurs, this period has been an exciting time as the worlds of marketing and emerging technology have merged to create an entirely new marketplace- one unprecedented in its opportunity, intrigue, and global connections.

Case studies may call to mind the thought of endless paperwork and writing, but are they actually useful? They are favored by many professionals to show the scope of work that was done for a specific client, and should be a part of any public relations professional’s repertoire.

While they can be labor-intensive, case studies can do a lot to reach other prospective clients. In order to avoid an avalanche of work at the end of a case, it can be beneficial to keep track of metrics, notable achievements, and testimonials as the client’s work progresses.

There is no silver bullet for an effective, or even groundbreaking, campaign. Still, there is one vital consideration that companies consistently overlook: diversity, particularly where the lack thereof can be the difference between a successful campaign and one that falls flat straight out of the gate.

The issue of diversity is not just about creating advertisements or messaging that represents people from a range of backgrounds; after all, every campaign must consider the target audience, and each group has a specific set of characteristics. If you are the PR developers at the brainstorming table, however, diversity within your team if essential if your campaigns are going to truly reflect the society you are a part of.

Each year, the Cannes Lions Festival of Creativity recognizes some of the best and most impactful PR campaigns that year. The entries tend to run the gamut in public relations, from fun interactions to creative engagement, to artful apologies, and recently recognized campaigns included all of the above.

McDonald’s debuted a new look in celebration of International Women’s Day when the company “flipped” its iconic Golden Arches logo, turning the internationally-known “M” into a stylized “W” in honor of women. And that was just the beginning…