As a leading Beauty PR agency, 5WPR has been tapping into our network of industry leaders—celebrity makeup artists, influencers, and more—to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our latest installment features celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise. Enjoy!

5WPR: Our team is excited to hear your unique industry insights and expertise. As a celebrity esthetician, where are you finding news about new products and brands? What factors really push you to try them? 

Steph Hadas, 5WPR’s Vice President, Technology, recently had the opportunity to participate in Street Fight Live in Chicago. Here, she shares an inside look at her experience and key takeaways from the event:

As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses. Held at Meta HQ, I was honored to give a solo presentation on the future of PR and to moderate a panel on UGC and influencer marketing. It was a privilege to join distinguished speakers from the entertainment, food/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI’s role in marketing. The event made it clear: the MULO industry holds immense opportunities, with evolving consumer preferences and tech-savvy approaches redefining the space.

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. 

At 5WPR, we believe a strategic approach to media is essential for companies looking to gain visibility and credibility in this rapidly evolving landscape. Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. 

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy. Dubbed the “Ozempiconomy”, GLP1- medications have entered mainstream awareness, and leaders in the wellness and weight loss sector have a unique opportunity to connect with key tastemakers and influencers while educating the public on safe, effective options. 

Wellness & Weight Loss: What Consumers Want to Know 

The launch of a new video game is an exciting yet demanding endeavor. To ensure its success, a well-crafted marketing campaign is essential. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Companies can create a campaign that effectively reaches players and drives sales by understanding the target audience, defining the USP, setting clear objectives, and utilizing the right marketing channels.

The cornerstone of any effective marketing campaign is a deep understanding of the target audience. This involves identifying key demographics, psychographics, and gaming habits. Companies can tailor their messaging and marketing efforts to resonate with the players by knowing who the players are. Detailed information includes age, gender, location, income level, interests, hobbies, values, lifestyle platform preferences, genres, play styles, and engagement level.

Venture Capital Trends to Watch in 2025: Strategic Insights for a Transformative Year Ahead 

As we look toward 2025, the venture capital (VC) landscape is poised for transformation. Following cautious optimism and recent growth, the industry is evolving with trends that promise to shape its future. Here’s what we anticipate for the coming year and the strategies that will set successful firms apart. 

In today’s rapidly changing influencer landscape, we help brands strategically navigate where and how to show up across platforms like TikTok, Instagram, YouTube, Pinterest, Twitch, and beyond —ensuring impact at any scale. Whether you’re a brand just dipping your toes in or a bigger player, we identify the right mix of influencers—from celebrities, experts, and athletes to community-level changemakers—tailored to varying budgets and levels of influence. By aligning your brand with the right voices, we help you maximize visibility, relevance, and conversions in a competitive marketplace.

Strategies to Grow and Support Your Influencer Network:

The Allure Best of Beauty Live Event returned to New York City in October 2024, bringing together the most influential voices and groundbreaking products in the beauty industry. With over 10,000 products tested by Allure editors and a star-studded lineup of experts, this year’s event delivered key takeaways that will shape the future of beauty. From personalized treatments to innovative product launches, here’s what members of 5WPR’s Beauty team learned from the industry’s top leaders at this year’s event.

The Power of Expertise in Shaping Beauty Trends