Email marketing remains a potent tool for SaaS businesses to nurture leads, convert trials, and foster customer engagement. By implementing strategic email campaigns, companies can cultivate strong relationships with an audience and drive significant business growth.

Email marketing offers several key benefits for SaaS businesses. Email allows companies to nurture leads throughout the sales funnel, providing them with valuable content and information. Effective email campaigns can encourage trial users to become paying customers by highlighting the product’s benefits and addressing their concerns. 

5WPR’s Senior Vice President & General Manager of 5WPR Miami, Carolina Gartenberg, had the opportunity to attend the Miami Tech and Innovation conference hosted by Calcalist earlier this month. The one-day event brought together thought leaders, entrepreneurs, and investors to discuss the burgeoning tech scene in Miami and the groundbreaking innovations emerging from Israel—a nation navigating the complexities of a still-active conflict.

One standout remark from the event was by Bruce Taragin, Managing Director at Blumberg Capital, who succinctly summed up the case for investing in Israeli tech: “Brains, Brains, Brains.” His sentiment was evident throughout the conference, which showcased technologies like autonomous tractors from BlueWhite, transforming the AgTech industry, and innovative real estate solutions capitalizing on Miami’s rapid growth.

As K-beauty continues its rise in popularity worldwide, more Korean beauty brands are expanding into the U.S., aiming to reach beauty enthusiasts and gain traction in a competitive market. However, a successful launch requires more than just exceptional products—it demands a strategic PR approach that captures audience attention and builds sustained loyalty. Partnering with a PR agency like 5WPR can be pivotal for K-beauty brands looking to stand out. Here’s why a PR strategy matters and how it can help brands flourish stateside. 

Breaking Through a Saturated Skincare Market 
With countless skincare and beauty products on U.S. shelves, capturing consumer attention is challenging. 5W’s beauty & wellness team elevates brand awareness for K-beauty brands through tailored media relations, influencer programs, brand ambassador procurement, celebrity partnerships, and experiential activations. This multi-pronged approach creates buzz and ensures K-beauty products reach potential customers across multiple touchpoints. As reported in Business of Fashion, K-beauty is no longer seen as a fleeting trend but a full-fledged product category, making strategic marketing essential. 

5WPR recently sat down with celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise, for a candid conversation on the PR and beauty industry. You can read the full interview here.

From her expert insights, we’ve pulled together five actionable insights for brands to consider implementing in their beauty marketing plans.

As a leading Beauty PR agency, 5WPR has been tapping into our network of industry leaders—celebrity makeup artists, influencers, and more—to bring you exclusive insights. Each edition features candid conversations, expert advice, and behind-the-scenes perspectives. Our latest installment features celebrity esthetician and founder of JTAV Clinical Skincare, Joie Tavernise. Enjoy!

5WPR: Our team is excited to hear your unique industry insights and expertise. As a celebrity esthetician, where are you finding news about new products and brands? What factors really push you to try them? 

Steph Hadas, 5WPR’s Vice President, Technology, recently had the opportunity to participate in Street Fight Live in Chicago. Here, she shares an inside look at her experience and key takeaways from the event:

As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses. Held at Meta HQ, I was honored to give a solo presentation on the future of PR and to moderate a panel on UGC and influencer marketing. It was a privilege to join distinguished speakers from the entertainment, food/beverage, and retail sectors, engaging with top marketers on trends from the rise of convenience stores and social media evolution to restaurant industry shifts, nostalgia-driven branding, and AI’s role in marketing. The event made it clear: the MULO industry holds immense opportunities, with evolving consumer preferences and tech-savvy approaches redefining the space.

The media and advertising industries are poised for significant transformation in 2025, driven by evolving privacy regulations, advancements in artificial intelligence, and the rise of new media channels. These shifts are not only changing traditional advertising models but are also redefining how brands connect with audiences, measure effectiveness, and communicate their impact. 

At 5WPR, we believe a strategic approach to media is essential for companies looking to gain visibility and credibility in this rapidly evolving landscape. Here’s our perspective on the trends we anticipate will shape the industry, along with the role PR can play in helping leaders stay ahead in a competitive market. 

In today’s wellness landscape, consumers are increasingly interested in personalized solutions for weight loss, particularly with the rise of injectable medications like Ozempic, Mounjaro, and Wegovy. Dubbed the “Ozempiconomy”, GLP1- medications have entered mainstream awareness, and leaders in the wellness and weight loss sector have a unique opportunity to connect with key tastemakers and influencers while educating the public on safe, effective options. 

Wellness & Weight Loss: What Consumers Want to Know