New York University hosted a panel discussion for current students on the intricacies of working in public relations. The event, moderated by John O’Dwyer, Publisher of O’Dwyer’s Inside News of PR, featured a lineup of speakers: Adeena Fried, Executive Vice President at Evolve MKD, Erin Kaplan, VP Communications at Condé Nast, and Ashley Barton, Senior Vice President & Group Director, Lifestyle & Multicultural at 5WPR. The panelists shared their experiences and provided valuable insights into various facets of the PR industry.

One of the primary topics discussed was the difference between working in PR at a firm, in-house, and for a media group. Erin Kaplan highlighted that at her media group working strictly with publications, she manages multiple brands across both print and digital platforms. This can involve a diverse range of responsibilities, from editorial oversight to brand partnerships.

A crisis. The word itself conjures feelings of dread, uncertainty, and potential devastation. In today’s interconnected world, where information spreads at lightning speed, a misstep or unforeseen event can quickly escalate into a full-blown PR crisis, threatening an organization’s reputation, financial stability, and even its very existence. 

Public relations serves as the anchor in this storm. While a crisis may be unavoidable, a well-executed crisis PR strategy can mean the difference between weathering the storm and succumbing to its fury. 

Artificial Intelligence (AI) has the power to transform industries like healthcare, transportation, entertainment, and manufacturing. However, its potential is often clouded by uncertainty and doubt. Sci-fi stories and media reports on biases and privacy issues have raised concerns about AI. 

At this crucial moment in time, public relations plays a key role in shaping how the public and media view this technology.

Climate change’s pressing nature has thrust greentech—a fusion of technology and environmental sustainability—into the innovation limelight. These companies are pioneering solutions for everything from clean energy production to sustainable waste management. 

In an arena teeming with intricate technologies, having an exceptional product isn’t sufficient. Public awareness and trust are key for greentech companies to gain wide acceptance and create a significant impact. This is where the role of strategic public relations becomes vital.


In the ever-evolving haircare category, a strategic PR campaign is essential.  New brands are emerging daily, and consumers are increasingly savvier when it comes to product innovation, technology, formulas and those seeing-is-believing results.  The key to a strong communications plan is an integrated approach that incorporates traditional media and social impact – all with a unique brand story to tell, and the right people to tell it.     

BRAND STORYTELLING

In the dynamic world of defense technology, innovation is the touchstone, and secrecy is the constant backdrop. This sector thrives in the high-stakes realm of complex ethics and public scrutiny, making public relations a crucial element in shaping its public perception and fostering trust among various stakeholders. Traversing this multifaceted landscape requires a specific set of skills.

The world of defense technology is unlike consumer tech companies that readily exhibit their latest inventions. Defense advancements are often kept under wraps, obscured by the need for national security. This inherent secrecy can sometimes breed public distrust, amplifying unease about the true essence and purpose of these technologies. 

Within the rhythmic dance of the tech revolution and the financial world, a vibrant new player has emerged – fintech. This seamless fusion propels financial services into the digital epoch, crafting an accessible, efficient, and consumer-focused experience. 

Amidst this turbulence of innovation, there’s one way that fintech firms can carve out their niche and assert their presence in a bustling marketplace. The answer lies within the strategic realm of fintech PR, the unassuming maestro guiding the elegant dance of fintech innovation. 

The B2B tech landscape pulsates with the constant beat of innovation and competition, as businesses grapple for market share in this perpetually evolving space. Amid this digital joust, creating a niche and gaining brand visibility can resemble an uphill battle. However, a powerful fusion exists ready to be deployed: the strategic alignment of SEO and B2B tech PR.

SEO forms the bedrock of organic visibility. It is a blend of art and science, optimizing websites and content to achieve a prime position on search engine results pages (SERPs). When a user searches for terms relevant to B2B tech offerings, a carefully crafted SEO strategy propels the website into prominence, positioning the brand in the line of sight of potential customers actively on the hunt for solutions.