Petfluencers aren’t a new concept, they’ve been around since the start of social media as owners love to share and show off photos and videos of their furry friends. One of the most effective and efficient tools that modern companies can use to connect with their target audiences is social media marketing as a way to generate brand awareness and build relationships. Social media marketing takes a lot of work and effort, as well as careful planning so that companies will be able to create social media marketing campaigns that are going to generate positive results, and can be even more challenging when you decide to work with petfluencers. Here’s how you can go about building these relationships to benefit your brand.

Companies can invest in collaborating with petfluencers, which are pet influencers, to create influencer marketing campaigns for social media platforms, a strong form of pet PR. That’s when a company decides to collaborate with a social media influencer to promote itself or its solutions. These days, there are thousands of different social media influencers that companies can partner with to reach niche target audiences which contribute toward the positive results that companies are looking to generate from these types of campaigns. Influencers across social media platforms tend to have very committed followers, and that includes petfluencers. According to research, the pet industry media around the world started spending over $2 billion on marketing campaigns in 2021, however, only around 5% of that was strictly intended to fund social media marketing campaigns. Yet, over 70% of customers have made a purchasing decision regarding a solution after they saw that solution being promoted to them through an influencer on some of the major social media platforms. That means pet companies that haven’t yet should start investing in influencer marketing campaigns as, like with all influencer marketing, it can be a very effective way to drive brand awareness and conversion.

Most companies already understand that TikTok is hugely popular with a younger generation and is growing in popularity across all age ranges, and it’s time for businesses that haven’t gotten on board to start doing so if they’re looking to reach their audiences where they are. Out of all the social media platforms available to companies these days, the unique functionality and culture on TikTok has made the platform one of the most challenging social media channels in terms of content creation for many businesses. Fortunately, for companies looking to start establishing a presence on TikTok, influencer partnerships can be a great way to begin.

Companies understand how difficult it’s become to reach their target audiences by only relying on advertising campaigns. Additionally, with the increased distrust of advertising campaigns from consumers, a lot of them have started utilizing ad blockers at an increased rate, and outright ignoring the ads that they come across on social media platforms, which has generated a decline in the effectiveness of these types of campaigns. Additionally, companies are not made to create the type of authentic content that the younger generations of consumers are looking to engage with, which is why many have decided to create partnerships with influencers that are good at creating that type of content. That means if a company wants to reach its target audiences on TikTok, it should let the local users of the platform speak on the behalf of the company. Although this concept is true for influencer marketing campaigns, no matter the target audience or social media platform, it’s especially true for TikTok because of the unique audience demographics and culture on the platform.

Influencer marketing may not be just a passing trend for hotels. Consumers enjoy the convenience of logging into their social media accounts and getting personal recommendations from their friends, family, and social media celebrities. Hotels should take advantage of such trends so that they can remain relevant. Given below are some creative ways by which influencer marketing can be utilized to promote hotels.

Look for the right influencer

Most companies these days understand how important it is for them to promote themselves effectively to their target audiences. That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches.

Access

When most people hear about PR and advertising, they assume it’s roughly the same thing.

The reality, in fact, is that there’s a big difference between them.

Many people only know what PR is from Mad Men. Most have a vague understanding of what public relations means. Some might even understand what PR firms and PR agencies do, and might even have a slight idea of what goes into it and the benefits it offers businesses. Very few, however, understand the true impact of an effective PR strategy.

Public relations is a critical component of any strategic communication process for organizations of all sizes and industries. At its core, public relations is the management of information distribution on behalf of businesses or individuals, with the goal of building strong relationships and positively shaping public perception. To efficiently achieve its goals, a PR professional can use a variety of media outlets to broadcast carefully produced messages, frequently in close conjunction with marketing, communications, and advertising teams.

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause.

Media kits are an excellent way to introduce the brand to people  who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients.

Plenty of companies have already started leveraging TikTok as a marketing platform, and have plans to continue investing in it in the next year. Businesses that are looking to increase their brand awareness on the popular social media app, as well as businesses that are just now starting to use the platform, should have a specific strategy for TikTok.

Companies using the app should know when the best time is to share content on the platform, in order to ensure it has the broadest reach.