That culmination of digital information is an online reputation. It’s the combination of the things that someone says about themselves online, through things like websites and social media channels, and the things that other people say about the same person. Online reputation management, or ORM, is the process of taking control of the online conversation, through strategic marketing, SEO auditing, and social media strategies.

When a professional, respected individual “Google’s” themselves, there’s a good chance that they’ll see a handful of information appearing on the front page of the search results. Depending on how carefully that person has managed their online presence, there may be a selection of social media profiles, news reports, press releases, and website articles to browse through.

Digital marketing simply wouldn’t be the same with keyword research and PR. Search engine optimization (SEO) can greatly benefit PR efforts, and vice versa. Here’s how.

Headlines can’t be written quickly and without thought. They need to be a certain length (words and characters) and they also need to include valuable keywords, all the while staying true to what readers will find once they click. For example, if you use keywords that are only loosely based on the content, this can be considered a bait-and-switch tactic, which will quickly put you in a bad light. PR campaigns require all types of headlines – anything that’s going to be online needs to include keywords so that it’s easy to find in searches.

Why is persuasion important?

When you are trying to influence people you need to not only sell yourself but help consumers understand how your product or service will make their life easier, better, amazing?

The world of marketing is rapidly changing. With the advent of digital communication and the explosion of social media, it is no surprise that things have gone through such a drastic metamorphosis.

With these changes, two segments are joining forces like never before. The world of SEO and PR are now actively working together on joint projects with shared goals and visions. This is due to the astounding success compounding these two segments has produced. Below are seven ways in which SEO and PR successfully complement each other.

Most businesses think that marketing is the best way to target customers. However, PR is one of the best tools to target your shoppers and jump-start your sales. Here are just a few ways you can use public relations to drive more traffic to your store.

Public relations takes a lot of time, effort, and persistence. In marketing terms, this is known as “earned media,” which holds more weight than other types of media. Putting in the energy, however, is worth it at the end of the day and can put your business on equal footing with companies that have big marketing budgets.

There are many tried and true ways of getting any product out there and shared by the media, but a lot of it first has to do with consistently providing good information to those who work with your kind of information and products. Beyond that, here are some ideas to get the word out about a toy or child’s product.

Remember, your product ultimately is for kids and for them to have fun with it – so first, know your product and who is the target user and the target buyer – since products for young children will usually be bought by adults or teens, so user and buyer may be different. Once you have that information, come up with some fun ways to look at how a product can be used.