Influencer marketing campaigns are making waves as a marketing strategy since it provides third party credibility and brand awareness to the right audiences. An influencer can enhance a brand’s visibility and social reach, usually beyond the capabilities of traditional media outlets.

Tapping into influencer marketing requires some planning and dollars so it’s important that our influencers are making a positive impact on the brand in terms of return on investment. It’s impossible to determine if your influencer marketing campaign is actually improving your business if you’re not measuring the effective of the campaign. Here are some tools to help keep track of how successful your influencer marketing campaign is:

The rise of the Influencer cannot be overstated, and Influencer Marketing can be your firm’s best secret weapon. Still, as with any industry, the world of influencers is not immune to fraudsters. Here’s five ways to tell if your future Influencer is really more of a follower.

Commit this formula to memory:

For many people, sharing their message is easy. The real hurdle is how to get people to listen. The fact is, that can be a moving target, but there are some guidelines you should understand in order to craft messages that are heard, understood, and acted on.

The first part of step one is to understand your own key message. What is the core of what you want to communicate. If you had to take one thing and say “this is it, this is what they MUST understand,” what would it be? You may want to say “everything,” but that doesn’t get you any closer to where you need to be.

As the importance of digital marketing continues to reach new heights for modern businesses, SEO has become a critical component in getting the right people to a business website at the right time. Search engine optimization has emerged as an important consideration not only for marketing teams, but PR groups too – particularly as marketing and PR become more intertwined.

Here, we’ll take a look some of the ways that you can align your PR strategy with the trends in SEO most important for companies this year.

For companies looking to build their brand, there’s no better tool than a solid PR strategy. The right plan can help to nurture new leads, facilitate rapid growth and improve an organization’s reputation both online and off. Of course, there are still many businesses out there that don’t know how to use PR as a brand-building tool.

As the world of marketing continues to evolve, the strategies available to modern firms are sure to grow and transform. However, for 2018, the following tactics could have the best results.

PR experts have a lot of experience creating exceptional content for their brands. In the digital marketing world, making the most of this content generation ability now means investing in new content marketing plans to ramp up brand awareness and cultivate customer engagement. For PR pros, the rise of content has provided countless new opportunities to communicate with important audiences and raise visibility for critical clients.

Of course, as valuable as content marketing can be, it’s only effective if companies know how to use it properly. The following tips could help any PR agency make the most out of their content plan.

PR and marketing both share an important goal. They both aim to build awareness for a brand and improve that company’s reputation. Both PR and marketing are essential components in amplifying and relaying critical business messages. The difference is that while one is all about selling, the other is about creating and maintaining an image in a marketplace.

An integrated marketing and PR approach can make both practices far more efficient and effective. Here, we’ll be looking at just five reasons why companies may consider integrating their PR and marketing strategies to boost their online results.