In developing your public relations program, if you fail to include sentiment analysis, you have denied yourself a vital, dynamic metric to define and promote success.

Sean Penn’s interview with Mexican drug kingpin Joaquin “El Chapo” Guzman is a stark, albeit bizarre reminder about the power of “citizen journalism”—and getting your message out through unconventional means.

Penn, the Oscar-winning actor and part-time activist, pulled off what can best be described as a media coup when he interviewed the drug lord in October in the Mexican jungle after Guzman’s jail break.

Any marketing director will admit that their primary focus is to consistently create content that will achieve viral status; however, far too many marketing campaigns are using “hit or miss” content strategies that may or may not produce viral content. There is a proven method that when appropriately applied can produce consistent and measurable results on a regular basis.

Apologies to George Gershwin and DuBose Heyward for refuting lyrics to “Summertime,” the show tune from Broadway’s “Porgy and Bess.”

As a PR pro, you are probably aware that the success of the organization that you represent mainly depends on media relations.

A journalist who is affiliated with an important outlet is the one who disseminates the message of your organization to the masses.

Implementing and managing a winning B2B content marketing strategy is a way to build clout of any business or brand you want to grow. Understanding how to work with a B2B, or business to business content marketing strategy gives you the ability to create a recognized and credible brand regardless of the industry you represent.

Understanding the target demographic you want to reach is imperative before implementing a B2B content marketing strategy in place. Knowing more about the age range, gender and even specific locations of those you want to reach is the first step in determining the best businesses and online blogs to approach for potential marketing opportunities.

Many public relations specialists are realizing that they need to update their skill set and services to remain competitive in an intense, crowded market. Here at 5WPR, we recognize the importance of maintaining a cutting edge, contemporary outlook towards the world of public relations. As a result, we’ve integrated numerous new strategies and techniques to ensure that we can offer our clients the most current, relevant services available on the market.

Here are just a few of the skills we’ve successfully integrated into our praxis and implore all PR Professional’s to think outside the traditional PR box to generate results for their clients!

If you start to eat healthy during a heart attack, you certainly wouldn’t save your life. On the same note, if you wait until your company’s crisis is over, maximum reputation damage has occurred. For this reason, the importance of being proactive with crisis management can’t be underestimated.

According to Tony Wright, an online expert of reputation management, the time to enhance a company’s reputation is before a crisis happens. A company should consider improving their online visibility and reputation as a part of an overall, ongoing marketing plan.