The coronavirus pandemic has presented a global crisis unlike any other that has been experienced in the past, affecting every industry on the globe. With the COVID-19 pandemic disrupting operations within the healthcare industry, it’s crucial for healthcare communication pros to develop and implement unique internal healthcare communication strategies.

Noting that a company’s internal communication strategy can hold together a business and can help an organization to overcome a crisis, including the COVID-19 pandemic, adopting outstanding strategies is key. The following are some notable strategies that organizations can adopt.

A crucial part of a public relations campaign are bylines, it is content on a publication that features the authors name. Bylines are featured at the beginning of the content, or at the end as a signature.

Having a list of contributed bylines that have been by a professional is an excellent tactic for any public relations strategy. It’s a way to demonstrate to an audience that the brand or the executive emphasizes thought leadership and helps the brand establish itself as an industry expert and as a voice.

If you ask any business owner, they’ll tell you the same thing: Today is more competitive than ever when it comes to making your brand stand out in a packed marketplace.

If you want your business to thrive, one of the most important things that you need to do is to have a distinctive PR campaign that will stand out and effectively brand your product or service.

Talking about court cases has been one of the essential parts of being a journalist as well as being a great way to tell stories. However, these days, reporting has started to happen on a 24-hour basis. With everyone being able to share information and tell stories publicly thanks to social media, there has been an increase in public scrutiny both on companies as well as individuals.

When it comes to managing the reputation of a client during the litigation process – whether that client is an individual or a company – it’s up to litigation PR to deal with everything. Litigation PR is a specialist section of legal PR.

Any business knows that no matter what’s going on and how well they are on top of everything, a crisis is never expected. However, how well the business can respond during a crisis always reflects on the public’s perception of the organization in the future, whether in a positive or negative light. The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over.

Whenever a PR crisis is happening with an organization, everything is disrupted. From the front-line employees to the CEO and the founders, everyone’s attention shifts to dealing with the matter at hand. Nevertheless, if the people in the leadership positions are sharp, they would have already been working with a PR crisis communication team and have legal advisors on-board – all the people that are needed to provide support to the company during a tumultuous time.

Brands need to have a vibrant and active social media presence today. That’s just a fact of doing business in the modern world. However, being on social media comes with both benefits and dangers. The latter includes direct, continual contact with fans and customers. The opportunity to engage, to solve problems, and to influence the narrative about and around the brand in the consumer public.

However, when mistakes are made, all of those benefits can act against the brand, amplifying a momentary lapse and creating a monumental PR crisis. When that happens, the issue should be dealt with carefully and directly… But what comes next? Let’s take a look at how brands should use the tools available on social media to mitigate a PR crisis and move forward to re-establish the brand’s reputation.

Integrated marketing communications take all of the various marketing channels and strategies, interconnects them, and then combines them with one message. Those strategies can include everything from direct mail and public relations to social media and digital.

It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization. Each of the different marketing aspects of a brand are unified so that the communications strategies delivered by the brand are consistent across all of its marketing channels.

It was a headline most people never thought they would read: a national disinfectant brand begging consumers not to inject or otherwise ingest their products. And yet, that’s exactly where the parent company of cleaning brands Lysol and Dettol found themselves after a strange moment in a presidential press conference, during which Donald Trump talked with medical advisors about UV light and disinfectant as options to kill COVID-19.

Given the nature of the exchange, the comments were framed and packaged in many different ways, leading to a wide variety of claims about the comments, some of which could have created PR challenges for disinfectant brands.