When Amazon CEO Jeff Bezos appeared on 60 Minutes to unveil his vision of using drones to deliver small packages (less than 5 lbs) for the company, America let out a collective gasp. “How much will it cost?” or “How will the FAA react?” or “Does that mean I’ll have my earrings before the company Christmas party?” … among others. According to Bezos, the program would allow online shoppers to receive their package in thirty minutes or less from the moment of purchase. Really. The program, called “Prime Air,” is still just a vision – not yet available nor with any mention of a launch date from Bezos.

As a communications professional, my first reaction — along with many people who caught the episode — was to ask a lot of questions. How will this comply with FAA regulations? What will happen with incorrect mailing addresses? What’s the cost?

The work we do as public relations professionals helps to build brands through earned media and at the core of this is content. Every day we are working with our clients on press quotes, byline articles, presentations, and more. All of this is content. And content as they say in today’s day and age is king. There are basic SEO best practices that PR executives can integrate into the work they are already doing to further help their clients drive website traffic and increase brand visibility.

Here’s a quick breakdown of SEO and PR together being the future of the Public Relations industry from our Digital Marketing Director Cary Leibowitz.

Sometimes, when thinking about major corporate public relations, there is a tendency to think big first. Of course, when your target market is regional, national or international, you have to think big. But when it comes to successful corporate public relations, there are several good reasons to “think globally, but act locally.”

As one of many PR agencies in NY, 5WPR works very hard to stay engaged in our community. Not only can we make our neighborhoods better places to live and play, but we can better serve our client by making sure the PR firm they hire knows the hears of their customers.

PopSci exploits timely corporate PR to increase product appeal These days, technology PR is constant. Whether it’s Google, Apple, Samsung or Microsoft, consumers are bombarded with what’s new and what’s next. Everyone carries a supercomputer in their pocket. Most of us don’t really know how they work, but we sure love to hear about what they can do. Corporate PR firms are accustomed to introducing complex products to a results-driven consumer market. How a gadget works is generally a less popular topic. But Popular Science presents a different message for its potential readers. Even what’s going on at the fringes of tech development is cool. The question PopSci’s corporate PR Agency has to answer is: “how can we capture the attention of potential readers who may not look us up on their own?”

March Madness, college basketball’s winner-take-all single-elimination tournament, has everyone making brackets. TV sites encourage fans to vote for their favorites in a prime time showdown. Beverage distributors have beer brackets. Lawnmowers, movies, cartoons and comic books – nearly every brand is competing in a bracket.